Reflection Analytics has marked a significant achievement with its Reflect software platform being named to the WealthTech100, a prestigious ranking of the world's most innovative technology providers in the wealth management sector. This recognition underscores the platform's unique position as the first and only tool designed specifically for investor-focused ESG analysis, serving asset managers, financial advisors, and institutions across various functions including advisory, due diligence, and compliance.
The WealthTech100, launched by FinTech Global, showcases companies that are addressing key challenges and opportunities in wealth management. Reflect's inclusion in this list, within its first year of operation as a compliance tool, highlights its rapid industry impact and the growing importance of ESG (Environmental, Social, and Governance) factors in investment decisions. Jason Britton, founder and CEO of Reflection Analytics, emphasized that this recognition validates Reflect's role as a 'lie detector' for investors and fund managers to ensure compliance with the SEC's expanded 'Names Rule', which now includes ESG terms.
Reflect stands out in the market as the only software compliant with the 'Names Rule', offering an investor-focused rating system that evaluates companies across 250 data points in 18 ESG sub-themes. This capability is particularly timely, as asset managers have until September 2025 to align 80% of their investments with the terms in their fund names or face regulatory penalties. Unlike other ESG rating providers that focus on financial materiality from a corporate perspective, Reflect assesses companies based on an investor's understanding and expectations, offering a more nuanced view of ESG compliance.
Beyond regulatory compliance, Reflect supports values-based investing by enabling users to review portfolios based on ESG components that matter to them, identifying companies to avoid, such as those involved in weapons or alcohol. The platform provides a real-time, percentage-match score, rating investments from 'not aligned' to 'strongly aligned' across various sub-themes. This functionality allows for a side-by-side analysis of an existing portfolio against a curated list of investments, offering a comprehensive tool for ESG-focused decision-making.
The recognition of Reflect by the WealthTech100 not only highlights the platform's innovative approach to ESG analysis but also signals a broader shift in the wealth management industry towards greater transparency and accountability in ESG investing. For more information on the WealthTech100 and the companies featured, visit https://www.fintech.global.


