Ourian Plastic Surgery of Beverly Hills has announced new educational content focused on breast surgery options, addressing both cosmetic desires and medically necessary procedures. The content aims to inform individuals experiencing physical discomfort, self-confidence issues, or physical limitations related to their breasts, providing pathways to explore surgical alternatives they may have previously tolerated without consideration.
Dr. Ariel Ourian, a double-board-certified plastic surgeon leading the practice, emphasized a patient-centered approach. "My goal is to work with each patient in a confidential, supportive environment," Dr. Ourian explained. "My process is to listen first to their concerns, and then work together to craft possible solutions." This announcement comes amid a reported increase in breast surgeries of over 7% in recent years, with procedures like augmentation, reduction, and lifts remaining among the most popular.
The new content details the full range of available procedures, which can be reviewed at https://www.ourianplasticsurgery.com/breast-procedures/breast-reduction/. Options include breast augmentation, breast lift, breast reduction—which is often covered by PPO insurance—and breast reconstruction. The process begins with a confidential consultation to discuss individual concerns and potential solutions tailored to each patient's unique anatomy and goals.
For those specifically interested in augmentation, further details are available at https://www.ourianplasticsurgery.com/breast-procedures/breast-augmentation/. The clinic notes that in some cases, breast surgery may be deemed medically necessary, potentially qualifying for partial insurance coverage. Coverage availability is determined on a case-by-case basis and can be discussed with clinic staff in advance of any procedure.
The practice, located at 434 N. Bedford Drive in Beverly Hills, serves the greater Los Angeles area, including West Hollywood, Brentwood, West Los Angeles, La Brea, and Santa Monica. While the new content focuses on breast surgery, Dr. Ourian's expertise extends to other cosmetic and reconstructive procedures such as Brazilian butt lifts, face lifts, liposuction, and tummy tucks. The practice also addresses specific conditions like gynecomastia in men and offers transgender surgical options.
This expansion of digital resources reflects a broader trend in the cosmetic surgery industry toward increased patient education and transparency. By providing detailed information online, practices enable potential patients to conduct preliminary research comfortably and privately. For business and technology leaders observing consumer health trends, the growth in elective procedures and the digitalization of patient journeys represent significant market shifts. The clinic's model—guiding patients from website exploration to confidential consultation and finally to surgery if desired—showcases a modern, multi-step approach to aesthetic medicine that prioritizes informed consent and personalized care.
