United Franchise Group has appointed Christina Parsons as its Chief Intelligence Officer, a move signaling the company's intensified focus on data-driven strategies across its global franchise network. Parsons will be responsible for shaping strategic direction and executing the company's vision for data integrations, including point-of-sale systems, advertising platforms, and AI-powered tools designed to improve decision-making and performance in marketing and sales.
Ray Titus, Founder and CEO of UFG, noted that Parsons previously worked with the company as a vendor partner and was brought on to conduct an in-depth business analysis before being hired permanently. Her critical thinking and analytical expertise with multi-unit franchise brands, combined with her existing knowledge of UFG's operations, are expected to benefit both internal franchise development and the company's more than 1,800 franchisees worldwide. For more information about United Franchise Group and its affiliated brands, visit https://www.UnitedFranchiseGroup.com.
Parsons brings over two decades of digital marketing experience to the role, having supported national brands across various industries. Prior to joining UFG, she served as Executive Vice President of Marketing and Creative Strategy at Marketing.com, a position she assumed after the acquisition of DAS Group, a digital marketing company she founded and led as president. In that capacity, she supported UFG and its franchise brands as a longtime agency partner.
Parsons stated that her history with UFG positions her to implement strategies quickly, capitalizing on opportunities identified through search, attribution, customer modeling, and predictive sales analytics. She emphasized her understanding of the challenges franchisors face when scaling and launching campaigns, which is crucial for a company with a portfolio that includes brands like Signarama, Fully Promoted, Black Optix Tint, Transworld Business Advisors, and food concepts under Big Flavor Brands such as The Great Greek Mediterranean Grill and Graze Craze.
The appointment reflects a broader trend in franchising toward leveraging data and artificial intelligence to optimize operations and drive growth. With UFG's global footprint spanning over 80 countries and almost 40 years of franchising experience, the integration of advanced analytics and AI tools under Parsons' leadership could enhance franchisee support, improve marketing efficiency, and strengthen competitive positioning in high-demand sectors like coworking, B2B services, and fast-casual dining.
