First Choice Garage Doors, Inc. has appointed Eric Herbst as its new Chief Sales Officer, bringing over two decades of garage door industry experience to the company's leadership team. Herbst previously spent nine years at Overhead Door Corporation, where he developed expertise in sales leadership, customer development, and strategic market expansion within the competitive garage door sector.
As Chief Sales Officer, Herbst will oversee all sales operations for both First Choice Garage Doors and its affiliated company, Marvin Allan Garage Doors. His responsibilities will focus on sales strategy development, team building, customer relationship management, and long-term growth initiatives across residential, commercial, and specialty door markets. This appointment comes as the company seeks to strengthen its position in the Mid-Atlantic and Southeast regions where it serves both residential and commercial clients.
Mariah Hartzell, COO of First Choice Garage Doors, emphasized the strategic importance of this appointment, stating that Herbst's industry experience and leadership align with the company's growth vision. His established track record at Overhead Door Corporation and understanding of both dealer and customer needs position him to drive expansion in competitive markets. The company's website at https://firstchoicegaragedoorsinc.com provides information about their garage door installation, replacement, maintenance, retrofitting, and advanced access technology services.
For business leaders in the construction and home services sectors, this executive appointment signals First Choice Garage Doors' commitment to aggressive market expansion and operational excellence. Herbst's experience managing high-performing sales teams and achieving consistent revenue growth suggests the company is preparing for increased competition in the garage door solutions market. His background in dealer network collaboration indicates potential for expanded distribution channels and partnership development.
Herbst expressed enthusiasm about joining First Choice Garage Doors during what he described as a pivotal moment in the company's growth trajectory. He noted the company's reputation for quality service and operational excellence as foundations he intends to build upon with the sales organization. This leadership change reflects broader industry trends where specialized home service companies are investing in experienced sales leadership to capture market share in increasingly competitive environments.
The garage door industry represents a significant segment of the broader home improvement and construction sectors, with both residential and commercial applications driving demand. Executive appointments like this one often precede strategic shifts in market approach, product offerings, or geographic expansion. For competitors and industry observers, Herbst's move from Overhead Door Corporation to First Choice Garage Doors may indicate shifting dynamics in the garage door solutions market, particularly in the Mid-Atlantic and Southeast regions where both companies operate.


