A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) has announced its expansion into the toy retail sector through significant purchase orders from two leading Israeli retail chains. The company secured agreements with Toys "R" Us Israel and The Red Pirate for 2,000 smart carts under 60-month contracts with a minimum value of $15 million, excluding additional retail media revenues. This strategic move represents A2Z Cust2Mate's first entry into a new retail vertical beyond its existing deployments, highlighting the adaptability of its technology platform across different retail environments.
The deployment of these smart carts is scheduled to begin in the third quarter of 2026, marking a substantial expansion timeline for the company's international presence. The smart cart platform enables real-time shopper engagement through personalized promotions and product recommendations while allowing for in-cart retail media monetization. This technology transforms traditional shopping carts into intelligent platforms that bridge online and in-store shopping experiences, providing retailers and brands with actionable insights into customer behavior and campaign performance through a shared advertising revenue model.
The company's flagship smart cart solutions are designed to address complex retail challenges by bringing innovation, ease, excitement and value to both retailers and shoppers. These AI-driven carts personalize every in-store journey, turning routine shopping trips into engaging, rewarding experiences. The technology enables seamless in-cart scanning and payment, allowing shoppers to bypass traditional checkout lines while receiving customized offers in real-time. This enhanced customer experience aims to boost satisfaction and loyalty while helping retailers streamline operations and optimize merchandising through data-driven insights.
For business and technology leaders, this expansion demonstrates how retail technology is evolving beyond grocery and general merchandise into specialized retail sectors. The toy industry represents a particularly strategic vertical given its focus on family shopping experiences and impulse purchases. The smart carts' ability to deliver personalized promotions and recommendations could significantly impact purchase behavior in this category, while the retail media component creates new revenue streams for retailers beyond traditional product sales.
The modular, all-in-one detachable panels that transform legacy shopping cart fleets into intelligent platforms represent a scalable approach to retail technology implementation. This design allows retailers to upgrade existing infrastructure rather than replacing entire cart inventories, potentially lowering adoption barriers across the industry. The carts incorporate multiple layers of security for accurate recognition and transaction integrity, addressing critical concerns about in-store technology implementation.
Industry observers can find additional information about the company's developments through its newsroom at https://ibn.fm/AZ. The broader implications of this expansion suggest that retail technology platforms capable of crossing vertical boundaries may have greater growth potential than sector-specific solutions. As retailers across categories seek to enhance customer experiences while generating additional revenue through retail media, solutions like A2Z Cust2Mate's smart cart platform could see increased adoption beyond their initial target markets.
The minimum $15 million contract value, excluding retail media revenues, indicates substantial financial commitment from the toy retailers and suggests confidence in the technology's return on investment. For technology investors and retail executives, this expansion into toy retail demonstrates how AI-driven retail solutions can create value across diverse shopping environments, potentially opening new markets for similar technology implementations in other specialized retail sectors.
