Atlas HXM announced a global brand name refresh, changing from "Atlas" to "Atlas HXM" to reinforce its leadership in Human Experience Management. The change reflects the organization's decade-long commitment to elevating human experiences within the global workplace and aligns with its mission to make global work succeed by ensuring people feel supported, empowered, and connected.
CEO Jim McCoy stated that the refreshed brand name elevates what has guided the company since its inception: that human experience should be the driving force behind global employment. The company's "For People, by People" philosophy is woven into every solution and client relationship, moving beyond a simple tagline to become the operating principle for all operations.
Human Experience Management represents the evolution from transactional HR and Human Capital Management processes to creating meaningful, people-centered experiences throughout the employment lifecycle. Atlas HXM's platform and Employer of Record service model are designed to deliver on this philosophy, enabling companies to expand, onboard, manage, and pay talent across more than 160 countries with an experience-first approach. This focus extends beyond technology to include local expertise, practitioner-led support, and workflows built around human needs rather than system requirements.
The company continues to lead the transformation of the Employer of Record industry through its 100% direct EOR model and growing global footprint. By owning and operating its in-country entities, Atlas HXM delivers greater consistency, control, and compliance for organizations expanding into new markets. This leadership has been recognized by independent analysts including NelsonHall, which named Atlas HXM a Leader in its 2025 NEAT vendor evaluation for Global Employer of Record Services, and Everest Group, which recognized the company as a Leader in its 2025 Employer of Record Solutions PEAK Matrix Assessment.
As global companies face rising employee expectations and increasingly complex talent markets, Atlas HXM is pushing the industry beyond transactional EOR services toward a future where organizations compete based on the quality of human experience they deliver. McCoy emphasized that the brand refresh sets the stage for making global employment more intuitive, personal, and connected for companies and talent worldwide. The company's platform, available at https://www.atlashxm.com, integrates Human Experience Management into every aspect of service delivery to ensure global employment is both compliant and genuinely human.
