A2Z Cust2Mate Solutions Corp. has launched a dedicated Retail Media Division, marking a strategic expansion of the company's smart retail technology platform into in-store media and data-driven monetization. The new division is supported by expanded development, analytics, sales, and product teams and strengthened by the addition of senior retail media executives with experience across leading data, media, and retail organizations.
As retail media emerges as one of the fastest-growing segments in global advertising, driven by demand for first-party data and closed-loop measurement, A2Z Cust2Mate is positioning its Smart Cart platform to extend retail media beyond ecommerce and into physical stores. This move enables personalized, point-of-decision advertising while creating a new recurring revenue stream for retailers and brand partners.
The company's flagship innovative smart cart solutions are transforming brick-and-mortar retail, bridging online and in-store shopping through interactive technology that guides and informs customers. Cust2Mate's AI-driven smart carts personalize every in-store journey, turning routine trips into engaging, rewarding experiences. They enable seamless in-cart scanning and payment, allowing shoppers to bypass checkout lines while receiving real-time customized offers and product recommendations.
This enhanced customer experience boosts satisfaction and loyalty while helping retailers streamline operations and optimize merchandising through data-driven insights. The carts are equipped with multiple layers of security for accurate recognition and transaction integrity. Its modular, all-in-one detachable panels transform legacy shopping cart fleets into intelligent platforms that deliver a range of benefits.
The strategic expansion comes as retail media continues to grow rapidly, with advertisers seeking more effective ways to reach consumers at the moment of purchase decision. By leveraging the smart cart platform's capabilities, A2Z Cust2Mate aims to create a new advertising channel within physical retail environments that offers precise targeting and measurable results similar to digital advertising platforms.
For business leaders and technology executives, this development represents a significant evolution in retail technology convergence. The integration of advertising capabilities directly into the shopping experience creates new monetization opportunities for retailers while potentially transforming how brands connect with consumers during the final stages of the purchase journey. The move also highlights the increasing value of first-party retail data and the growing importance of closed-loop measurement systems in today's advertising landscape.
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