Fully Promoted, a global branded apparel and promotional products franchise, concluded its 25th year with notable systemwide sales growth and international development. The company reported a year-over-year increase in global systemwide sales, attributed to higher-value orders and expanding enterprise relationships across key verticals. This performance occurred as many distributors faced a challenging environment marked by macroeconomic pressures, shifting purchasing cycles, and tariff-related cost fluctuations.
In 2025, the franchise signed 57 new franchise agreements and launched 34 new locations worldwide, including 20 in the United States, 12 in Australia, one in Canada, and one in Mexico. The brand also expanded its global reach by welcoming three new master franchise partners: Deepika Suresh Kumar in India, Prakash Inani in Ireland, and Aldaric Ndeffo in Cameroon, extending its presence across Asia, Europe, and Africa.
Several franchise owners achieved significant sales milestones during the year. Fully Promoted Cleveland East and Fully Promoted Cleveland West in Ohio, along with Fully Promoted Grand Rapids, Michigan, surpassed $1 million in annual sales for the first time. Meanwhile, Fully Promoted of Southern New Hampshire (Bedford) and Fully Promoted Albuquerque, New Mexico exceeded $2 million in annual sales.
"Our franchisees delivered exceptional work this year, and it's creating real momentum across our system," said Andrew Titus, President of Fully Promoted. "Businesses are thinking differently about branded merchandise; it's not just about swag or giveaways but about selecting the right product for the right audience to influence engagement, retention, or loyalty. The conversation has been shifting from transactions to impact and outcomes, and that's where our model thrives."
The company notes that younger professionals increasingly hold purchasing authority, influencing both preferences and buying behavior. This demographic shift has fueled demand for premium, longer-lasting products in areas such as onboarding, recognition programs, and corporate gifting. As this trend accelerates, particularly among younger decision-makers, Fully Promoted sees a significant runway for continued growth.
To support network expansion, Fully Promoted added two new team members: Nick Machemehl as Business Advisor and Heidy Llorens as Marketing & Technology Coordinator. The company also elevated Tyler Sherwood to Director of Marketing & Technology, building on his role of streamlining digital and technological efficiencies and refining processes that optimize customer loyalty and franchisee profitability at the unit level.
"The foundation of Fully Promoted has always centered around supporting franchisees in a growing and evolving category," said Ray Titus, Chairman and CEO of United Franchise Group. "What we saw in 2025 reinforces that our franchise system is positioned for the next phase of expansion. The demand for more thoughtful branded merchandise is rising, and Fully Promoted is meeting that demand through a modern, consultative approach that resonates with today's buyers."
Fully Promoted operates a full-service branded apparel, promotional products, and marketing service business with approximately 300 individually owned and operated locations around the world. It is an affiliated brand of United Franchise Group, the global leader for entrepreneurs. For more information about the brand, visit https://www.fullypromoted.com. For franchising opportunities, visit https://www.fullypromotedfranchise.com.
