Greene Concepts Inc. announced that its Be Water™ artesian spring water brand will soon be available on OneLavi.com, expanding consumer access to premium bottled water sourced from ancient geological formations. The expansion represents a strategic move to increase market penetration for a product that distinguishes itself through natural filtration processes and responsible sourcing practices.
Be Water™ originates from certified spring water springs fed by a deep artesian aquifer formed nearly 500 million years ago beneath North Carolina's Blue Ridge Mountains. The water rises naturally under artesian pressure and undergoes filtration through layers of ancient bedrock before reaching the surface. This geological process, occurring over millennia, defines the water's purity and mineral composition without industrial intervention.
"Most bottled water brands rely on processing to create consistency," said Lenny Greene, Founder and Chief Executive Officer of Greene Concepts Inc. "Be Water™ is shaped underground, not manufactured afterward. Nature does the filtering. Our responsibility is to protect the source." The company's approach contrasts with conventional bottled water production, which often involves municipal sourcing, reverse osmosis, vapor distillation, and artificial remineralization.
As water moves through dense rock layers, it absorbs naturally occurring minerals including calcium, magnesium, and silica, contributing to its smooth taste and natural alkalinity. At the surface, Be Water™ undergoes only gentle filtration and ozone treatment to ensure purity while preserving its inherent mineral profile. The company emphasizes that nothing is added or stripped away during this minimal processing.
The brand implements responsible aquifer stewardship, withdrawing only replenishable volumes to maintain long-term aquifer health and ecological balance. Production occurs at the company's owned and operated 60,000-square-foot facility in Marion, North Carolina, ensuring domestic production transparency and quality control from source to bottle. This domestic manufacturing approach supports American production while reducing the environmental footprint associated with international water transportation.
Be Water™ utilizes premium BPA-free packaging with a 22-gram bottle construction designed for durability, contrasting with the lightweight bottles common in the category. Despite these premium features, the brand maintains accessible pricing across multiple formats including 16.9-ounce bottles, six-packs, 24-packs, and gallon sizes. This pricing strategy aims to bridge the gap between imported luxury waters and commodity bottled water products.
Current distribution includes select national retailers such as Walmart locations, Walmart.com, and Camping World, with the OneLavi expansion representing continued national growth. The move to digital platforms like OneLavi reflects evolving consumer purchasing patterns and the increasing importance of e-commerce channels in beverage distribution.
For business leaders and technology professionals, Be Water™'s expansion illustrates several market trends: the growing consumer preference for transparent sourcing, the premiumization of everyday products, and the strategic importance of digital distribution channels. The brand's emphasis on geological authenticity and minimal processing responds to increasing consumer skepticism toward industrial food and beverage production methods. As sustainability concerns influence purchasing decisions, Be Water™'s responsible aquifer management and domestic production may appeal to environmentally conscious consumers seeking alternatives to internationally sourced bottled waters.
The bottled water market continues to evolve beyond basic hydration toward products with specific origin stories, mineral profiles, and sustainability credentials. Be Water™'s expansion through platforms like OneLavi demonstrates how traditional beverage categories are adapting to digital commerce while maintaining focus on product differentiation through natural attributes rather than artificial enhancement.
