The recent sunset of CallRail's Lead Center has created significant operational challenges for businesses that relied on the platform's integrated call handling capabilities. CallRail has officially shut down its Lead Center, requiring customers who relied on in-platform call handling and agent workflows to migrate to RingCentral's contact center solution. While CallRail has stated that its team can assist during the transition, the change moves customers to a separate platform with additional licensing, implementation work, and ongoing costs outside of CallRail's core call tracking product.
For businesses, agencies, and lead-driven teams, this shift removes a key value proposition that originally differentiated CallRail: a native contact center tightly connected to call tracking and attribution. Maintaining the same workflows now requires managing multiple vendors, integrations, and higher recurring expenses. This fragmentation creates operational complexity and potential data silos that can impact marketing attribution and customer experience.
AvidTrak offers a direct alternative for businesses through the lead maximizer, its fully native contact center designed to work seamlessly with AvidTrak's call tracking platform. Unlike solutions that separate call tracking from call handling, the lead maximizer keeps routing, agent workflows, and attribution inside one system. The lead maximizer allows businesses to route inbound calls using queue routing, sequential or simultaneous forwarding, IVR menus, and zip code–based routing while managing live calls with whisper, barge, monitoring, and supervisor controls. It also captures voicemails, enables voicemail callbacks, and prevents missed inquiries while tracking agent activity and call outcomes without breaking attribution or reporting.
AvidTrak's contact center is built directly into its platform, eliminating the complexity of syncing call data across separate systems. CallRail's Lead Center also operated with an integrated functionality similar to AvidTrak. CallRail users can easily switch to AvidTrak and get all the functionality on one platform without having to use multiple software programs. Learn more about AvidTrak's Contact Center (The Lead Maximizer) at https://avidtrak.com/lead-maximizer and https://avidtrak.com/resource/inbound-contact-center-solutions.
The lead maximizer is enhanced by AI tools designed for real call volume and real operational use. Leena, an AI-based virtual receptionist, answers calls when live agents are unavailable, captures caller details, qualifies inquiries, and routes calls appropriately, fully integrated with call tracking and contact center workflows. AI-powered transcription and conversation outcome extraction automatically identify key moments such as bookings, pricing inquiries, or support requests, providing quick summaries and reasons for calls, preventing the need to manually listen to recordings in order to resolve customer needs. Real-time conversation analytics and sentiment analysis help teams understand call intent without listening to recordings or reading long transcripts. Avidia, an AI data analyst, allows users to analyze and interpret their data by asking plain-language questions about call volume, outcomes, campaigns, and agent performance without building custom dashboards.
With CallRail exiting the contact center space, only a small number of platforms continue to offer native, fully integrated contact centers connected directly to call tracking. AvidTrak is among the few providers that maintain this architecture, thereby avoiding reliance on third-party contact center platforms while keeping costs very affordable, starting at just $20/month. AvidTrak's approach prioritizes affordability, transparent pricing, strong product support, and the flexibility to handle both simple tracking setups and complex call routing environments, all without forcing customers into additional vendors. Additional information about AvidTrak's call tracking solution is available at https://avidtrak.com/call-tracking and contact center pricing details at https://avidtrak.com/contact-center-pricing.
