BIKE24 Holding AG reported preliminary unaudited financial results showing significant improvement in both revenue and adjusted EBITDA for the 2025 fiscal year. The European e-commerce platform achieved total revenue of EUR 289.1 million and adjusted EBITDA of EUR 14.5 million, exceeding previous forecasts and demonstrating the company's resilience in the competitive cycling market.
The company attributed its strong performance to unexpectedly high revenue during the Black Friday campaign, very strong bicycle sales, and positive development in its main markets. Andres Martin-Birner, CEO of BIKE24, stated that the demand patterns confirm the attractiveness of their offering and the effectiveness of their market strategy. The company's performance in the DACH region and localized markets contributed significantly to these results.
BIKE24 will provide further details when it publishes its final financial statements for 2025 on March 26, 2026. The company has been listed on the Prime Standard of the Frankfurt Stock Exchange since June 2021 and operates as one of Europe's leading e-commerce platforms for bicycles, parts, and accessories. The original release can be viewed on www.newmediawire.com.
The financial results indicate continued consumer interest in cycling products despite broader economic uncertainties. For business leaders monitoring e-commerce trends, BIKE24's performance suggests that specialized online retailers with strong brand positioning can maintain growth momentum even in challenging market conditions. The company's success with localized market strategies provides a potential blueprint for other European e-commerce businesses seeking to expand beyond their home markets.
Industry observers will be watching for how BIKE24 sustains this growth trajectory and whether the positive trends in bicycle sales represent a broader shift in consumer spending toward recreational and fitness products. The company's ability to capitalize on key shopping events like Black Friday demonstrates the importance of strategic marketing timing in the competitive e-commerce landscape. As more consumers turn to online channels for specialized products, BIKE24's performance offers insights into the evolving dynamics of niche e-commerce platforms in Europe.
