The sale of Dreamstarters Publishing by founder Mike Fallat represents a strategic pivot toward integrated marketing systems where published books serve as automated lead generation engines. While terms of the sale and the acquiring party remain confidential due to a non-disclosure agreement, the transaction includes a revenue-share arrangement for an undisclosed period. Dreamstarters Publishing built its reputation by publishing more than 438 Amazon bestselling books and creating repeatable systems that helped business owners leverage books as growth tools.
Fallat is now directing his efforts toward teaching entrepreneurs how to build scalable marketing systems and establish themselves as industry authorities. He has partnered with an online training company through Market Leader Publishing, which focuses on helping business owners publish books that establish authority and integrate directly into automated marketing funnels. Market Leader Publishing has been named the preferred publishing partner of Fallat's marketing agency, Lead Marketing Company, creating a unified ecosystem where books, automation, and customer acquisition work together.
The primary focus moving forward will be scaling Lead Marketing CRM, Fallat's agency specializing in GoHighLevel-based marketing mastery. The agency offers full funnel builds, CRM automation, AI-driven follow-up, and done-for-you services supported by a dedicated team of virtual assistants known as GHL Marketing Pros. These professionals provide hands-on implementation for businesses using HighLevel software.
"AI has completely changed what's possible in both publishing and marketing," Fallat said. "Creating a book is faster than ever, but the real leverage comes from what happens after it's published. With GoHighLevel and the systems we've built, entrepreneurs can now turn a book into a lead engine and a fully automated growth platform."
Lead Marketing CRM builds automated, scalable marketing systems for service-based businesses and entrepreneurs using the GoHighLevel platform. The agency designs and manages complete ecosystems including funnels, CRM setup, email and SMS automation, AI-driven follow-up, calendar booking, and pipeline management. In addition to system builds, the company offers done-for-you services through its dedicated virtual assistant team, providing ongoing execution, optimization, and support for businesses using HighLevel software.
The strategic shift from traditional publishing to integrated marketing automation reflects broader industry trends where content creation and customer acquisition systems are becoming increasingly interconnected. For business leaders and entrepreneurs, this evolution suggests that publishing a book is no longer an endpoint but rather a starting point for automated marketing systems that can generate consistent leads and support scalable growth. The integration of AI-driven follow-up and CRM automation with published content creates new opportunities for authority building and customer acquisition in competitive markets.
