CleverTap has been positioned as a Leader in the 2026 Gartner Magic Quadrant for Personalization Engines, according to an announcement from the company. The evaluation was based on specific criteria analyzing CleverTap's overall completeness of vision and ability to execute. This recognition comes as brands across multiple industries seek more sophisticated personalization capabilities to drive customer engagement and business growth.
The company attributes this positioning to its CleverAI™ Decisioning Engine, which serves as the core of its hyper-personalization approach. This enterprise-grade agentic intelligence system is designed for autonomous real-time orchestration, enabling continuous experience optimization throughout the customer lifecycle. According to company statements, this technology interprets customer intent to help brands connect with customers through the right message, on the right channel, at the right moment.
Anand Jain, Co-founder and Chief Marketing Officer at CleverTap, stated that the company considers this positioning as confirmation of its capability to help customers improve business outcomes with CleverAI™. Jain emphasized ongoing innovation and execution on the product roadmap, describing the platform as a revolutionary AI-First Customer Engagement Platform that will change the face of the martech and customer engagement industry.
CleverTap reports that its comprehensive suite of personalization capabilities, combined with CleverAI™, helps brands drive measurable outcomes including up to 35% higher conversion rates across key use cases. The company serves industries including financial services, retail, ecommerce, media, telecom, and others. Brands such as TD Bank, Burger King, Paytm, Levi's, IKEA, Decathlon, Vodafone, Domino's, Jio, Carousell, Banco Azteca, Zomato, StockX, and Emirates NBD rely on CleverTap's platform.
The company's approach focuses on delivering what it calls "Experience of One" through 1:1 engagement at scale. This hyper-personalization strategy is built around agentic AI capabilities designed to be individualized to each customer. The unified platform brings together AI-powered segmentation, personalization, experimentation, journey orchestration, and deep analytics, seamlessly integrated with 100+ leading martech solutions.
For technology leaders and business executives evaluating personalization solutions, this recognition in the Gartner Magic Quadrant provides an important benchmark. The full Magic Quadrant report, which includes analysis of CleverTap's strengths and cautions alongside other provider offerings, is available at https://www.gartner.com/en/documents/5467898. Gartner's evaluation methodology examines both completeness of vision and ability to execute, offering a comprehensive assessment of vendors in the personalization engines market.
The personalization engines market continues to evolve as artificial intelligence capabilities advance. CleverTap's positioning as a Leader suggests the company's approach to unified intelligence, real-time decisioning, and scalable hyper-personalization has gained significant market traction. As customer expectations for personalized experiences continue to rise across digital channels, platforms that can deliver sophisticated, AI-driven personalization at scale are becoming increasingly critical for competitive differentiation.
Gartner's disclaimer notes that its publications consist of opinions and should not be construed as statements of fact. The research firm does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. The Magic Quadrant report referenced in this announcement was published on February 3, 2026, by analysts Penny Gillespie, Jason Daigler, Michael Ro, and Ross Cosner.
