A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) announced new retail media agreements with brands including Under Armour, Santa Barbara Polo Club, Slazenger, Rollox and SwissBrand to advertise on its smart cart platform in Israel, further advancing monetization of its in-store media network and supporting continued growth of its Retail Media Division. The full press release is available at https://ibn.fm/1K1DL.
The company makes in-store retail smarter by connecting retailers, brands, and shoppers at the Smart Cart. Cust2Mate transforms everyday shopping carts into AI-powered, connected commerce platforms that elevate the in-store experience, turning each visit into a seamless, personalized, and rewarding journey. The Smart Cart platform helps retailers and brands grow revenue through targeted retail media and real-time shopper engagement at the moment purchase decisions are made. It delivers actionable, real-time data that provides full visibility into in-store shopper behavior and decision-making. With its modular, state-of-the-art technology, Cust2Mate enables retailers to increase revenue, optimize store operations, and mitigate loss across their chains at scale.
These new advertising agreements represent a significant step in monetizing the in-store media network. By partnering with well-known brands, A2Z Cust2Mate is demonstrating the value of its platform for targeted advertising directly at the point of sale. For retailers, this means an additional revenue stream from advertising on smart carts, while brands gain access to shoppers at the crucial moment of purchase decision. The real-time data collected also provides brands with insights into shopper behavior that were previously difficult to obtain in physical stores.
The impact on the retail industry could be substantial. As e-commerce continues to grow, brick-and-mortar retailers are seeking ways to digitize the in-store experience and compete with online platforms. Smart carts with integrated advertising and data analytics offer a way to bridge the gap between physical and digital retail, providing personalized experiences and measurable ROI for advertisers. This move by A2Z Cust2Mate signals a trend toward more connected and data-driven retail environments.
For business leaders and technology decision-makers, the expansion of retail media networks like Cust2Mate's highlights the importance of in-store innovation. Companies that invest in such technologies can differentiate themselves, increase customer loyalty, and unlock new revenue opportunities. The ability to engage shoppers in real-time and personalize the shopping experience is becoming a competitive necessity.
More information about A2Z Cust2Mate Solutions Corp. and its subsidiary, Cust2Mate Ltd., is available at www.cust2mate.com. The latest news and updates relating to AZ are available in the company’s newsroom at https://ibn.fm/AZ.
