Altify, a provider of a Strategic Revenue Execution system built natively in Salesforce, has announced its participation at Dreamforce 2026 with two exclusive events designed for enterprise sales leaders. The company will host an invitation-only Agentforce Lounge at the SPUR Urban Center, located at 654 Mission St, San Francisco, CA 94105, steps from the Moscone Center, on September 15 and 16. Additionally, a featured fireside chat with CEO Patrick Morrissey is scheduled for September 16 at 10am.
The move comes as enterprise sales organizations increasingly invest in AI but struggle to translate that spending into tangible revenue outcomes. Altify aims to address this gap by providing a dedicated space for sales leaders to engage with its executive team, experience its MaxAI product operating live inside Salesforce, and participate in candid discussions about what AI-driven revenue execution looks like in practice.
"Dreamforce brings together the world's most forward-thinking enterprise sales leaders. We wanted to create a space away from the noise where those leaders can have the conversations that actually matter: how do you move from AI pilot to AI execution, and how do you make that change show up in your numbers," said Nigel Cullington, CMO of Altify.
The Agentforce Lounge will run from September 15-16 and is designed for senior sales leaders seeking a quieter setting to recharge between conference sessions, explore Altify's AI capabilities, and connect with peers. The Altify executive team will be present throughout the event, including Patrick Morrissey, Chief Executive Officer; Toby Hottovy, Chief Technology Officer; Skeet Alderson, Chief Sales Officer; Bob Slaby, Chief Customer Officer; and other senior leaders. Attendance is by invitation only. Qualified enterprise sales leaders attending Dreamforce 2026 may request a lounge pass here.
The fireside chat on September 16 will feature Patrick Morrissey and guest enterprise sales leaders. The discussion will examine the decisions that separate organizations achieving measurable AI-driven improvement from those applying new AI tools to unchanged processes, the practical realities of embedding AI natively inside Salesforce workflows, and what CROs and sales leaders should prioritize as they enter 2027 planning cycles. The session is open exclusively to registered lounge guests, and space is very limited. Enterprise sales leaders may reserve a seat here.
"AI is everywhere in enterprise sales right now. But win rates are not climbing, forecasts are not getting more reliable, and most frontline reps are not working any differently. The session on September 16 is about getting honest about why that is and what to do about it," said Patrick Morrissey, CEO of Altify.
Altify's MaxAI provides an AI execution layer designed to move strategy through to closed revenue. Built directly inside Salesforce rather than alongside it, MaxAI delivers real-time account intelligence, deal qualification guidance, relationship mapping, and pipeline discipline at the point of execution. It is purpose-built for enterprise sales organizations managing complex, multi-stakeholder deals where the distance between strategic intent and frontline execution is where revenue is lost. Attendees at the Agentforce Lounge will have the opportunity to see MaxAI running live inside Salesforce across both days of the event.
The announcement underscores a critical challenge for business and technology leaders: while AI adoption in sales is widespread, many organizations have yet to see meaningful improvements in win rates or forecast accuracy. Altify's approach of embedding AI natively within Salesforce workflows could offer a blueprint for translating AI investment into measurable revenue gains. For enterprise sales leaders, the events at Dreamforce 2026 provide an opportunity to gain insights into practical AI execution and to network with peers facing similar challenges.
