As homebuilders increasingly rely on creative incentives to attract buyers in a competitive market, Bulqit has introduced a new category: ongoing home services. The Chicago-based technology platform allows builders to provide new homeowners with professionally managed recurring services, including lawn care, pool maintenance, pest control, window cleaning, and pressure washing, through a single platform.
A recent feature in Builder Magazine highlighted how builders are using lifestyle-focused incentives such as free pools, golf carts, and outdoor living upgrades to differentiate themselves. Bulqit believes the next evolution is not another physical upgrade but ongoing homeownership value. Rather than a one-time feature at closing, Bulqit enables builders to offer buyers immediate access to coordinated services that continue after move-in.
“Builders have become incredibly creative with incentives,” said Keegan Bonebrake, Founder and CEO of Bulqit. “The industry has moved from simply reducing mortgage costs to improving the homeowner experience. We believe recurring home services represent the next logical step because they continue delivering value long after move-in day.”
The model is detailed in an article by Howard Tullman on Inc. titled “The Business Benefits of Building Community.” Bulqit’s neighborhood-based marketplace organizes homeowners into localized service groups, allowing licensed providers to optimize routes, reduce travel time, and offer competitive pricing through operational efficiencies. This creates an opportunity for builders to deliver meaningful benefits without relying solely on costly construction upgrades or discounts.
Industry observers note that today’s buyers increasingly value convenience and lifestyle. Builder Magazine showcased incentives ranging from backyard pools and golf carts to rooftop decks, demonstrating a shift toward experience-driven offerings. Bulqit sees recurring home services fitting naturally into this trend. Instead of a one-time promotional item, new homeowners can begin enjoying coordinated services immediately after closing, managing multiple services through a single platform.
The concept aligns with master-planned communities, where professionally coordinated services can improve neighborhood consistency and simplify property maintenance. Bulqit is currently launching with homebuilder, HOA, and service provider partnerships across several high-growth Sunbelt markets and expects recurring home services to become a common component of builder incentive programs.
For builders, this approach minimizes financial impact while providing ongoing value that strengthens buyer satisfaction and community appeal. For homeowners, it reduces the burden of managing multiple service providers. The platform also benefits service providers by delivering optimized routes and recurring customers, increasing operational efficiency.
Bulqit’s entry signals a potential shift in how builders compete for buyers, moving beyond the closing table to foster long-term relationships. As affordability pressures persist, incentives that deliver continuous value may become a key differentiator in the housing market.
