The Supervisory Board of Cherry SE has permanently appointed Rogier Volmer as Chief Executive Officer, effective July 1, 2026, after he served as interim CEO since January 1, 2026. The decision underscores the company's commitment to stability and continuity as it executes its strategic transformation under the "Blossom" future program.
Volmer, who has extensive international leadership experience, will continue to focus on operational implementation of the transformation, which aims to sustainably increase profitability and strengthen Cherry's position in its core business of peripherals and components. Since taking office, he has stabilized the organization, brought focus, and advanced the transformation with discipline, according to Marcel Stolk, Chairman of the Supervisory Board.
"Over the past few months as interim CEO, Rogier has proven, with his extensive international leadership experience and clear strategic vision, that he is the right person to lead CHERRY into its long-term future," Stolk said. "We are very pleased to continue working with him."
Volmer expressed gratitude for the trust placed in him and emphasized the company's focus on profitable growth in its core segments: Office, Security, and Gaming. "Our focus remains clear: profitable growth in our core segments ... and sustainable value for our shareholders, partners, and employees," he said.
Cherry SE, a global manufacturer of computer input devices including keyboards, mice, microphones, and headsets, is navigating a critical phase as it seeks to enhance profitability and market position. The company, founded in 1953, operates in office, gaming, and industrial hybrid work applications, as well as digital healthcare solutions.
The permanent appointment provides clarity for investors and stakeholders, ensuring that the strategic direction set during Volmer's interim tenure will continue without disruption. For industry observers, this move signals Cherry's commitment to its transformation plan and its focus on core strengths rather than diversification.
The "Blossom" program, which Volmer has been instrumental in advancing, is designed to streamline operations and drive profitable growth. Under his leadership, the company has set a course for sustainable profitability and strengthened its position in peripherals and components.
Cherry SE's operational headquarters are in Auerbach, Germany, with development, services, logistics, and production sites in Germany, China, and Austria, as well as sales offices in multiple countries. For more information about the company and its transformation, visit Cherry's investor relations page.
The appointment comes at a time when the tech industry faces ongoing challenges from supply chain disruptions and shifting consumer demand. Cherry's focus on core segments and operational efficiency may serve as a model for other companies undergoing similar transformations.
