Collier RV Rockford, a family-owned dealership with a history dating back to 1961, has announced an expansion of its recreational vehicle inventory, offering new and pre-owned travel trailers, motorhomes, fifth wheels, and other RV types to customers across Illinois and the Midwest. The move comes as the company aims to cater to a diverse range of camping preferences and travel needs, from weekend getaways to extended road trips.
The updated inventory includes models from renowned manufacturers such as Forest River, Coachmen RV, Keystone RV, Thor Motor Coach, Winnebago, Heartland, Travel Lite, and Sunset Park RV. These vehicles span Class A, B, and C motorhomes, lightweight travel trailers, fifth wheels, toy haulers, destination trailers, and pop-up campers. This variety ensures that customers searching for RV sales in Chicago or motorhome dealers in Illinois can find options suited to their specific requirements.
Key highlights of the inventory update include a focus on family-friendly layouts, such as bunkhouse designs and ample sleeping areas, as well as lightweight travel trailers for easier towing. The dealership also offers a range of motorhome classes to accommodate different travel styles, from the spacious Class A to the more maneuverable Class B and C models. Additionally, the selection includes fifth wheels with larger interiors and toy haulers for specialized camping needs.
Beyond the expanded inventory, Collier RV is reinforcing its commitment to customer support throughout the ownership journey. The dealership provides financing assistance through partnerships with banks and credit unions, trade-in services, and a Fly & Buy RV Program for out-of-state buyers arriving via Chicago or Milwaukee airports. Service departments in Rockford and Wadsworth, Illinois, handle maintenance, repairs, warranty work, and upgrades for all RV types, while parts availability supports customization and replacement needs.
This expansion is significant for the RV industry in the Midwest, as it reflects a continued demand for recreational vehicles among families and outdoor enthusiasts. By offering a broad selection and comprehensive services, Collier RV positions itself as a one-stop destination for both new and experienced RV owners. The company’s longstanding presence since 1961 and its membership in the Priority RV Service Network further enhance its credibility and ability to serve customers nationwide.
Edward Collier, President of Collier RV Rockford, emphasized the dealership’s dedication to quality and support, stating, “Our goal has always been to provide customers with quality RV options, knowledgeable support, and service that continues after the purchase.” This philosophy is evident in the company’s investment in inventory and services, which is likely to benefit customers seeking reliable and well-supported recreational vehicles in Illinois and beyond.
For those interested in exploring the new inventory, Collier RV Rockford is located at 7373 Harrison Ave, Rockford, IL 61112, with additional details available on their website at https://www.collierrv.com/. The expansion underscores the company’s role as a key player in the regional RV market, catering to evolving consumer preferences and travel habits.

