Dr. Lee Newcomer, author of "UNMASKED: What I learned About Love, Failure and Reform From Both Sides of the Hospital Bed," has signed with Creative Management Partners (CMP) agent Alan Morell for book submission to publishers, announced today. Morell will collaborate with Dr. Newcomer and his Senior Advisor Jennifer S. Wilkov of Your Book Is Your Hook on opportunities including satellite media book tours, speaking engagements, and media and editorial interviews.
Dr. Newcomer is a nationally recognized health care policy expert, physician, and the first former Chief Medical Officer of UnitedHealthcare. With decades of experience spanning clinical medicine, health care delivery, insurance, and innovative payment models, he brings a rare perspective on the policies shaping the cost, quality, and future of American health care. A medical oncologist with experience in direct patient care, he has led a large hospital and physician group and served as a board director for precision medicine companies in genomics and pharmaceuticals.
"I'm looking forward to working together with Alan and Jennifer to bring this book to the public," said Dr. Newcomer. "Jennifer, my valued Advisor brought us all together and I am very pleased with the process as Alan and CMP outlined our mutual goals. I feel strongly about my Authorship of UNMASKED because it offers readers insights into the miracles and accomplishments of medicine and its shortcomings as well through the eyes of a doctor who is also a patient."
Jennifer S. Wilkov, founder of Your Book Is Your Hook, LLC, stated: "Dr. Lee Newcomer brings an extraordinary perspective to UNMASKED—one shaped by his experiences on both sides of the hospital bed, as both a physician and a patient, as well as by his decades at the forefront of health care as an executive and nationally recognized health care policy expert. It has been a privilege to advise Dr. Lee Newcomer on this important project and to bring him together with Alan Morell and Creative Management Partners. I believe UNMASKED has the potential to reach a wide audience and spark meaningful conversations about health care and how we can make it better for everyone."
Agent Alan Morell added: "In my Literary Agent view, UNMASKED by Dr. Lee Newcomer allows the reader to experience both medical proficiency but also medical practice flaws or failures to meet certain standards, which in today's world is unacceptable. This from an Author/Expert formerly a C-level executive at a Fortune 50 health care insurance company, physician management, and spanning across the aisle to patient centric care. This is a MUST READ for every household."
The implications of this announcement are significant for the healthcare industry and business leaders. Dr. Newcomer's insights, drawn from his roles at Health Affairs and The American Journal of Managed Care, highlight critical issues such as prior authorization, precision oncology, and payment models. His book aims to expose both medical accomplishments and failures, potentially influencing policy discussions and public understanding. For leaders in business and technology, understanding healthcare system flaws is crucial for innovation in health tech, insurance, and patient care. Dr. Newcomer's perspective as a former insurance executive and practicing physician offers a unique lens for addressing cost and quality challenges.
Morell, with over 40 years of experience managing more than 3,700 campaigns, represents a wide range of talent and intellectual property. CMP will leverage its network to amplify Dr. Newcomer's message across media and speaking platforms. This partnership could drive conversations about healthcare reform, impacting how employers, insurers, and tech companies approach employee health benefits and digital health solutions. The book's release may also affect investment in healthcare startups focused on transparency and patient-centric care.
