FG Brands, the franchise platform behind Bare&Sol™ and facial collective®, has opened the beauty and wellness franchise industry's first dual-concept studio in Birmingham, Alabama's Mountain Brook community. The studio, located in the Cahaba Village Plaza, has served the community since 2013, initially as LA Bikini. Following FG Brands' acquisition and a 2026 national rebrand, the studio transitioned to Bare&Sol™. As part of the transition, the studio relocated within the same center and underwent a complete remodel, adding facial collective® as a co-located sister brand, creating the first studio of its kind in the franchise industry.
This new model unites two complementary service lines—facial care, hair removal, and airbrush tanning—under one roof, offering a single location that now serves more than 1,000 members across both brands, with a significant portion holding memberships in both. For prospective franchisees, Birmingham serves as a working proof of concept for what a dual-concept territory can deliver: two recurring-revenue membership brands sharing one lease, one team, and one base of foot traffic.
Jan Zalud, CEO of FG Brands, emphasized the strategic value of this approach: "Birmingham shows exactly what we set out to build with this dual-concept model. This studio has been part of its community since 2013, and rather than start from scratch, we were able to reinvest in a proven location, remodel it, and bring facial collective alongside Bare&Sol under one roof. What makes this work is that each brand stays independent - facial collective focused on face care and aesthetics, Bare&Sol focused on hair removal and airbrush tanning. Neither one dilutes its expertise or identity by bolting on services outside its lane, which is a trap a lot of brands fall into as they try to grow. Guests get the convenience of both under one roof, and franchisees get two focused, proven businesses instead of one that's spread thin. We're excited to offer this same opportunity to franchisees across the country."
The dual-concept model is design-built to capitalize on the membership-based business models of both brands, where recurring monthly revenue remains a key driver of strong unit-level economics. This integration offers franchisees the potential for increased revenue streams and operational efficiencies, as they can manage two brands under a single lease and team.
Bare&Sol™ (formerly LA Bikini) is the only franchise opportunity that provides members and guests with expert hair removal and airbrush spray tanning services, creating two distinct revenue streams for owners. The brand is founded on expert-level care, skin-loving ingredients, and an inclusive experience. More information about Bare&Sol™ memberships, guest appointments, and franchise opportunities can be found at https://bareandsol.skin/pages/franchising.
facial collective® is a modern, open-concept facial studio offering a wide range of professional skincare and facial treatments with a personalized touch. Its franchise model is scalable and has been refined to operate as a sleek, professional studio for motivated entrepreneurs. Specializing in facial treatments, high-quality skincare products, and injectable regimens, facial collective® is changing how consumers approach self-care. For more information, visit https://facialcollective.com/pages/franchise.
FG Brands is a self-care and wellness franchise platform that empowers entrepreneurs, home to Bare&Sol™ and facial collective®. The company was founded on delivering exceptional guest experiences while driving strong unit-level economics for its franchise owners. For more details on FG Brands and its franchise opportunities, visit https://fgbrands.co.
This launch marks a significant innovation in the beauty franchise industry, potentially setting a new blueprint for how complementary services can be co-located to maximize convenience and profitability. As FG Brands offers this model to prospective franchisees nationwide, it could reshape the landscape of beauty and wellness franchises, providing a more integrated and efficient approach to serving customers.
