FG Brands, a self-care and wellness franchise platform, has announced the launch of the franchise industry's first dual-concept beauty studio, combining two of its skincare brands—Bare&Sol™ (formerly LA Bikini) and Facial Collective®—under one roof. This innovative co-location model allows franchise owners to offer clients a comprehensive range of whole body skincare treatments, from sugaring hair removal and airbrush tanning to high-performance facials and injectables, all in a single convenient location.
Jan Zalud, CEO of FG Brands, highlighted the strategic advantage of this model: “Combining face care through Facial Collective® and hair removal and airbrush tanning through Bare&Sol™ into one convenient location is designed to offer our clients the ultimate in value and convenience—an all-inclusive experience where every customer is made to feel welcome. For our franchise partners, it delivers the best possible opportunity to drive exceptional revenue per square foot.” The co-location model keeps each brand independent, focused on its core offerings, while sharing the same space, creating significant operational and labor cost synergies, and opening up revenue growth opportunities through cross-selling.
The first dual-concept studio is set to open in Birmingham, Alabama, on Friday, Aug. 21, with more than 1,000 members already enrolled. This puts the studio on track to generate over $1.25 million in revenue in its first year. At 1,950 square feet with 10 treatment rooms, the studio demonstrates the inherent potential of the dual-brand business model, which is predicated on recurring monthly membership revenue and additional complimentary revenue streams built into both brands.
The dual-concept studios feature a fully reimagined design, moving away from the cold, clinical feel of traditional spas. The modern interiors boast clean lines, soft and warm textures, and a calming environment, creating an inviting and approachable guest experience. With membership rates starting as low as $49 per month, the studios make routine and recurring self-care accessible to cost-conscious consumers, positioning them as the ultimate in “boutique fitness for the skin.”
This announcement is significant for the beauty and wellness franchise industry as it introduces a new paradigm for operational efficiency and revenue generation. By co-locating two complementary brands, FG Brands is enabling franchisees to maximize their return on investment through cross-selling and shared resources. This model could set a new standard for multi-brand franchising, offering a blueprint for other companies looking to diversify their offerings while minimizing costs.
For franchise investors, this dual-concept approach reduces the risk associated with single-brand operations by diversifying revenue streams and appealing to a broader customer base. The combined offerings of Bare&Sol™ and Facial Collective® cater to a wide range of skincare needs, from hair removal and tanning to anti-aging treatments and injectables, making the studio a one-stop destination for clients.
FG Brands was founded on the principle of delivering an exceptional guest experience while driving strong unit-level economics for its franchise owners. The company's portfolio includes Bare&Sol™, which specializes in all-natural sugaring hair removal and UV-free airbrush spray tanning, and Facial Collective®, which offers high-performance facial treatments, skincare products, and minimally invasive injectable treatments. Both brands operate on membership-based models, ensuring recurring revenue for franchisees.
The co-location model is a first in the franchise industry, and its success could influence how other beauty and wellness brands approach expansion. By demonstrating the viability of dual-brand studios, FG Brands is paving the way for more innovative and efficient franchise models that benefit both entrepreneurs and consumers.
For more information about Bare&Sol™, visit https://bareandsol.skin/pages/franchising. For details on Facial Collective®, visit https://facialcollective.com/pages/franchise. To learn more about FG Brands, go to https://fgbrands.co.
