HITN Media, through its preschool streaming platform Edye and wellness brand Vida y Salud, is addressing one of the most pressing challenges for modern parents with a new Spanish-language townhall titled Los niños y el tiempo en pantalla (Children and Screen Time). The program, hosted by journalist Nathalia Ortiz, brings together pediatric specialists and researchers to discuss the relationship between preschoolers and electronic devices. It airs on Sunday, September 13 at 8:00pm EDT/PDT on HITN TV and will be available for free on HITNGO so families can watch on demand.
The townhall features Dr. Nidsy Mejía Roque, a developmental and behavioral pediatrician, and Dr. Fernanda Lucchese-Lobato, a pediatric neuropsychologist, who present expert testimonials and in-person surveys. Additional insights come from Dr. Thresia Gambon of the American Academy of Pediatrics (AAP), Matías Dodel, PhD, professor at the Catholic University of Uruguay, and Lina Acosta Sandaal, a development expert and founder of Stop Parenting Alone. Parenting blogger Mariela Irala conducted the surveys.
At the core of the discussion are the AAP digital media guidelines, which urge families to focus on the quality and context of digital experiences rather than just the number of minutes. The program asks: Is it just about screen time, or does content matter too? How do viewing habits and whether children are alone or accompanied shape their experience? What activities and relationships get displaced? When should adults step in, and how can limits be set without turning technology into a constant source of conflict?
Guillermo Sierra, EVP and Head at HITN Media, emphasized the urgency of the topic for Latino audiences. "The trends we see in the United States often set the tone globally, and parents need to be empowered with clear, evidence-based information that is guilt free," he said. "Both Vida y Salud and Edye follow the American Academy of Pediatrics recommendations and continuously work alongside parents and caregivers to promote a healthy relationship with technology that prioritizes guidance, context, and content quality—without turning screens into a constant source of conflict."
This initiative is the first of many that HITN plans to roll out on the topic. "We want to lead the movement, initiate a critically important conversation, and empower parents to manage this challenge for the benefit of their children," Sierra added.
For business leaders and technology professionals, the townhall highlights a growing market for evidence-based digital content aimed at families. As screen time concerns mount, companies that prioritize quality and context may gain a competitive edge. Edye, a premium preschool platform available in Spanish and Portuguese, offers a catalog of internationally recognized series, games, and guides. Vida y Salud provides health and wellness content, including an AI-powered chat with doctors called "Ask Lisa." More information is available at vidaysalud.com and edye.com.
The program empowers families to make informed decisions, stressing that it's not about being perfect parents but about being present, staying informed, and building a healthier relationship with technology. As HITN Media continues to lead this conversation, its efforts could influence how media companies and tech developers approach early childhood digital experiences, potentially shaping industry standards and parental expectations worldwide.
