HomeToGo SE, Europe's leading vacation rental group listed on the Frankfurt Stock Exchange, announced the launch of HomeToGo Originals, a new umbrella brand for its property management companies Interhome and Kraushaar. The initiative aims to highlight the trusted local service of these brands while integrating them more visibly into HomeToGo's marketplace distribution and advanced travel technology.
HomeToGo Originals underscores homes managed directly within the HomeToGo Group in partnership with owners, ensuring high-quality service standards and professional care. Interhome will be presented as Interhome, a HomeToGo Original, and Kraushaar as Kraushaar, a HomeToGo Original, preserving their heritage and local expertise while strengthening their connection to HomeToGo.
The launch marks a significant step in the growth of HomeToGo_PRO, the Group's B2B segment offering software and service solutions. Following the acquisition of Interhome in 2025, HomeToGo_PRO now represents approximately 66% of the Group's total IFRS Revenues. By uniting Interhome and Kraushaar under HomeToGo Originals, the Group reinforces its position as one of Europe's leading direct suppliers of vacation rentals. Future property management acquisitions will also join the brand, expanding the directly managed vacation rental offering.
Dr. Patrick Andrae, Co-Founder & CEO of HomeToGo, stated that HomeToGo Originals highlights a strategic advantage: combining scalable technology and marketplace reach with high-quality on-the-ground services. This provides closer access to supply and deeper owner relationships, reinforcing HomeToGo's position as Europe's leading vacation rental group backed by a large supply of directly connected inventory.
Jorg Herrmann, CEO of Interhome, noted that for over 60 years, Interhome has stood for trust and local expertise. HomeToGo Originals allows them to bring that heritage more visibly into the Group while preserving their identity, combining local presence with HomeToGo's technology and marketplace reach.
Merrit Kraus, Managing Director of Kraushaar, emphasized that Kraushaar's strength lies in close connections with owners and guests. HomeToGo Originals builds on that trust by combining personal service and regional expertise with HomeToGo's marketplace reach and technology.
For owners at Interhome and Kraushaar, the new brand combines professional property management and local service with HomeToGo's global marketplace distribution, helping to increase visibility, occupancy, and performance. Travelers benefit from a curated selection of carefully managed properties known for professional service standards and local support.
The co-branding is now visible across Interhome's and Kraushaar's websites, with refreshed logos and brand elements. The rollout will extend to local service offices. HomeToGo Originals does not replace Interhome or Kraushaar but highlights their exceptional local teams and hands-on service, enhanced by HomeToGo's global reach.
HomeToGo SE, founded in 2014, is Europe's leading vacation rental group, combining its B2B segment HomeToGo_PRO with an AI-powered B2C Marketplace. The company operates localized apps and websites in more than 30 countries. For more information, visit www.hometogo.com/about.
Interhome, founded in 1965, manages over 70,000 holiday properties in more than 20 European countries. Kraushaar, with over 50 years of experience, manages around 1,700 holiday homes on the Baltic Sea. More about Kraushaar at https://www.kraushaar-ferienwohnungen.de/.
