InHealth Media (IHM), a full-service marketing agency specializing in the health, nutrition and wellness industries, has expanded its team with the appointment of Scotty Friedman as Creative Director and Jonah Goldsmith as Social Media Director. The additions bolster IHM's capabilities in creative production, visual storytelling, social media strategy, paid advertising, and digital brand development as the agency serves a growing roster of domestic and international brands seeking to build visibility and consumer demand in the U.S. marketplace.
"InHealth Media has always been about helping brands turn distribution into sales," said Mitch Gould, founder and CEO of InHealth Media. "Scotty and Jonah bring us additional expertise in two areas that have become increasingly important for consumer brands: high-quality creative content and sophisticated social media marketing. Their experience allows us to offer our clients an even broader range of services under one roof."
The expansion comes at a time when the agency is working closely with its sister company, Nutritional Products International (NPI), which specializes in helping international health, nutrition and wellness brands enter and expand in the United States. Gould describes the relationship simply: NPI gets products onto the shelf, while InHealth Media helps get them off the shelf. Through its Evolution of Distribution® platform, NPI provides brands with an integrated path into the U.S. marketplace, including global logistics, market entry, product readiness, regulatory alignment, market positioning, and retail and e-commerce placement. Once products reach store shelves and online marketplaces, IHM complements those efforts by creating the visibility, awareness, and consumer demand necessary to support sales and long-term growth.
Scotty Friedman brings more than 12 years of experience in cinematography, commercial production, and creative direction. A film school graduate, he previously served as Creative Director at TLF Apparel and has directed and produced visual content across fitness, fashion, music, and entertainment industries. His background includes leading music video directing for recording artist BLP Kosher. At IHM, Friedman will lead creative production efforts, helping clients develop visual identities and content designed for today's visual and social-first marketing environment.
Jonah Goldsmith joins with six years of experience in social media marketing, paid advertising, and digital strategy, focusing on health, wellness, and fitness. He has worked with more than 15 seven-figure brands, including BPI Sports, Squeeze Me Skinny, and Kenetik Ketones. Before building his own marketing agency, Goldsmith served as Marketing Director at BPI Sports and Social Media Manager at Squeeze Me Skinny. His computer science background gives him a unique blend of technical and marketing expertise. At IHM, he will lead social media strategy and help clients integrate organic content, paid media, and digital marketing into their broader brand-building efforts.
The strategic hires reflect how dramatically the requirements for successfully launching and growing consumer brands have changed. "Getting a product into the United States and securing distribution is only the first half of the equation," Gould said. "Brands also need compelling creative, consistent news, social media, digital advertising, and an integrated strategy that keeps them visible to consumers. By expanding the InHealth Media team, we're continuing to build the marketing infrastructure our clients need after their products reach the marketplace."
For leaders in the health, nutrition, and wellness industries, this expansion signals the growing importance of integrated marketing strategies that combine creative production and social media expertise. As competition intensifies and consumer attention shifts to digital platforms, brands must invest in sophisticated content and engagement strategies to stand out. InHealth Media's enhanced capabilities offer a one-stop solution for brands looking to navigate the complex U.S. market, from regulatory compliance to retail placement and consumer engagement. The move underscores the critical role that creative and social media leadership play in driving brand success in today's marketplace.
