In a strategic move to fortify its streaming service in India's rapidly growing digital entertainment landscape, Lionsgate Play Asia has partnered with NAGRAVISION, a Kudelski Group company, to deploy NAGRA Multi-DRM. This foundational security solution, part of the broader NAGRA Venturi ecosystem, is designed to protect Lionsgate Play's premium content catalogue across its OTT platform, ensuring studio-grade security and a seamless viewer experience.
As competition intensifies in India's streaming market, Lionsgate Play has differentiated itself with a mix of premium Hollywood titles and acclaimed global and regional stories, building a loyal subscriber base. To safeguard this growing library, the platform will leverage NAGRA Multi-DRM, which is proven to reduce exposure to illegal distribution, simplify compliance with studio requirements, and accelerate subscriber growth. The solution also provides the flexibility to integrate additional security technologies over time through the NAGRA Venturi ecosystem, enabling a more unified, intelligence-led approach to identify, prioritize, and respond to emerging piracy threats.
Rohit Jain, Founder at Lionsgate Play Asia, emphasized the importance of content protection: "Protecting the premium stories and entertainment we bring to our subscribers is fundamental to our growth as an OTT platform. Partnering with NAGRAVISION gives us a scalable, future-ready solution that not only safeguards our content across devices but also gives us the flexibility to evolve as piracy tactics continue to change. NAGRA Multi-DRM, backed by the NAGRA Venturi ecosystem, provides the long-term foundation we need to protect our content, strengthen trust with our subscribers, and deliver a seamless viewing experience."
India remains one of the most dynamic markets for content security, with increasingly sophisticated piracy operations threatening premium content, subscriber revenue, and platform growth. NAGRA Multi-DRM helps identify and mitigate illegal distribution earlier in the value chain, strengthening control over content usage across devices and networks. This approach preserves brand value, maintains audience trust, and supports more informed security decisions. For Lionsgate Play, this partnership is not just about defense but about turning security into a value driver for the business.
Morten Solbakken, Executive Vice President and COO of NAGRAVISION, commented: "Lionsgate Play is a premium service with a strong and growing audience in India. By deploying NAGRA Multi-DRM and gaining access to the broader NAGRA Venturi capabilities, Lionsgate Play is taking a strategic approach to content security that helps protect premium content, preserve revenue, strengthen studio and distribution partnerships, and support long-term growth. This partnership also underscores NAGRAVISION's continued expansion in high-growth streaming markets and its commitment to helping content owners and service providers turn security into a value driver, not just a line of defense."
The deployment of NAGRA Multi-DRM is expected to have significant implications for the streaming industry. As piracy tactics evolve, service providers need scalable, future-proof solutions that can adapt. NAGRA Venturi's intelligence-driven approach offers a pathway to more proactive security, potentially setting a new standard for content protection in emerging markets. For Lionsgate Play, which operates in eight Asian markets and reaches over 40 million viewers in India, this move reinforces its commitment to delivering high-quality content securely, which is crucial for maintaining subscriber trust and attracting premium partnerships.
NAGRAVISION will showcase its solutions, including NAGRA Multi-DRM and the NAGRA Venturi ecosystem, at the IBC show in Amsterdam from September 11-14, 2026, on booth 1.C81. For more information about NAGRA Multi-DRM and the NAGRA Venturi ecosystem, visit NAGRAVISION's website.
