LR Health & Beauty SE, Europe's leading social commerce company for high-quality nutritional supplements and beauty products, has published its final annual report for the 2025 financial year, confirming the sales and earnings figures previously communicated in its preliminary results. The company generated sales of EUR 277.1 million in 2025, a decrease from EUR 289.2 million in 2024. Reported EBITDA for the full year stood at EUR 16.5 million, down from EUR 27.3 million in the prior year, while normalized EBITDA amounted to EUR 22.5 million, compared with EUR 32.6 million in 2024. The decline in earnings was attributed to one-off effects arising from the reorganization of the company's financing structure.
Jörg Körfer, CEO of LR Health & Beauty SE, commented on the results and the company's outlook: "The 2026 financial year is a transitional year for LR, during which we have laid the groundwork – both financially and strategically – for sustainable business growth and performance. The newly established financing structure gives us the momentum we need to continue to consistently pursue the initiatives we have launched in production, logistics, and sales in the second half of the year. In this context, we are committed to working closely with our partners and are continuing to expand these relationships internationally."
One of the key strategic pillars for LR is expanding its in-house production capabilities. As part of its strategic measures, the company is investing over EUR 2 million in a new, high-performance production line, which will centralize the manufacture of its 5in1 product category entirely at its site in Ahlen, Germany. This includes the established products LR 5in1 Beauty Elixir and LR 5in1 Men's Shot. The new production facility is designed to have an annual capacity of up to 40 million units, and it also paves the way for further product innovations in the area of modern nutritional supplement concepts.
The full 2025 Annual Report is available on the company's website at https://ir.lrworld.com. This report provides detailed insights into the company's financial performance and strategic direction.
The LR Group, headquartered in Ahlen, Westphalia, operates under the motto "More quality for your life" and produces and distributes high-quality nutritional supplements and cosmetic products in 32 countries. As an attractive Social Commerce Company, LR supports personal exchange within its community with efficient, digital solutions, including the holistic tool "LR neo", which offers international partners all business-relevant key figures and information in one dashboard.
Since 1985, LR has been established in the market as a "people business" with a focus on personal consultation and relationships. In times of changing working environments, the business model appeals to those seeking greater flexibility, work-life balance, and financial independence. The processing of aloe vera has been one of LR's core competencies for over 20 years, and in Ahlen, the company operates one of the most modern aloe vera production facilities for drinking gels in Europe.
The company's commitment to social responsibility is demonstrated through the LR Global Kids Fund e.V., founded in 2009, which supports disadvantaged children and families worldwide. Additionally, LR publishes a Sustainability Report detailing its environmental and social initiatives.
The confirmation of the preliminary results and the continued execution of strategic initiatives are significant for the company's stakeholders. The investment in production capacity signals confidence in future growth, particularly in the nutritional supplements segment. For industry observers, LR's focus on in-house production and digital tools highlights ongoing trends in the social commerce and health products sectors.
