ZUG, Switzerland - naoo AG (Dusseldorf: Ticker: NAO; ISIN: CH1323306329; WKN: A40NNU), operator of an AI-powered social discovery, activation, and commerce platform, has announced the launch of naoo Sense 3, a completely rebuilt version of its AI-powered content feed. This new iteration represents a significant upgrade to the platform's proprietary recommendation system, enhancing how content is discovered, personalized, and surfaced across the app.
naoo Sense 3 is designed to react to each user in real time, offering a fresh feed every time it is opened. Unlike the previous algorithm, it adapts instantly to shifts in user behavior and interests, enabling new users to find relevant content much faster. The feed is personalized from the very first session, moving away from generic content that everyone sees. This real-time responsiveness is a key differentiator, as it ensures the feed remains dynamic and engaging.
This release marks the first feed built end-to-end on naoo's matured AI organization and infrastructure. Following the launch of naoo Sense 2 in mid-2025, the company's AI team has developed a full stack of infrastructure and products, including GAIA (scalable data and AI infrastructure), ModelKnife (a machine-learning framework for automated model training and real-time serving), METIS (a real-time experimentation layer), and user-facing products like naoo Search (semantic, multilingual search), naoo Loops (AI-driven video recommendations), and People Matching (semantic matching for relevant connections).
One of the most notable features of naoo Sense 3 is its ability to continuously improve. Using the METIS experimentation framework, naoo can run multiple algorithm versions in parallel, measure their performance against real engagement signals, and roll out the strongest configurations with confidence. This ensures the feed evolves over time rather than remaining static.
Dr. David Liu, Head of AI and Lead Data Scientist at naoo, commented: “naoo Sense 3 is a step-change in how our feed works - and the first feed we’ve built end-to-end on the AI foundation we’ve put in place over the past year. It brings together everything that makes naoo unique - interests, location, community and, increasingly, our business ecosystem - in real time, so users discover not only the content they love but also the local businesses, offers and point-earning opportunities around them.”
The strategic importance of this launch cannot be overstated. For naoo, a more relevant and personal feed is the engine that leading social platforms have relied on to deepen engagement and retain users. By bringing this class of feed technology to its local-discovery model, naoo aims to strengthen user retention and engagement, supporting sustained growth of its active user base. A phased rollout for naoo Sense 3 is planned for August 2026.
naoo AG is headquartered in Zug, Switzerland, and employs 41 people. The company is listed on the Dusseldorf Stock Exchange. For more information about naoo and its platform, visit the official website at newmediawire.com.
