naoo AG, operator of an AI-powered Social Discovery, Activation & Commerce Platform, today launched naoo Worlds, a new product format that integrates creators, artificial intelligence, maps, and local businesses into a single discovery experience. The announcement, made from Zug and Zurich, Switzerland, introduces a feature designed to inspire users, highlight local businesses, and encourage in-person visits.
The first World to go live is "Fresh & Groovy," developed with creator and DJ Dennis Bauer. It guides users through Zurich's food, drinks, pop-up, and lifestyle scene, offering an interactive city experience that highlights where to eat, find pop-ups, or discover the next hotspot. Users can seamlessly transition between a personalized feed and an interactive map, discovering places both by content and location.
The launch marks the start of a gradual rollout. Alongside Bauer, creators Steve Merson and Kevin Lutolf have been selected to build their own Worlds in the coming months, in collaboration with Kingfluencers, a naoo AG subsidiary and Switzerland's leading influencer marketing agency. The selected creators have a combined reach of over three million followers, funneling substantial community potential into the naoo ecosystem for organic growth.
Each World connects creators, community, and real-world places into a growing discovery experience. Local offers from restaurants, shops, event organizers, and other businesses can be integrated into thematically relevant Worlds, embedding local activations within a cultural and geographic context. This makes the offers feel like a natural part of the user journey, turning digital inspiration into real-world visits and interactions.
With Worlds, naoo addresses the fast-growing global market for local digital activation. While existing platforms either show content or help find places, naoo is the first to combine creators, communities, AI, and local businesses in a single discovery experience. The platform architecture is designed to extend to new cities alongside strong local creators, with each new World bringing its own community, content, and businesses onto the platform, creating a scalable mechanism for international growth. Worlds also lays the foundation for future AI-native verticals such as shopping, travel, real estate, and jobs.
Gregor Doser, Chief Commercial Officer of naoo AG and Managing Director of Kingfluencers, stated: "Local businesses today face the challenge of not just reaching people digitally, but inspiring them to actually visit in person. With naoo Worlds, we bring creators, communities and local businesses together in a single discovery experience. This creates a new digital activation model that connects inspiration, recommendations and real-world visits."
naoo AG is building the future of creator-led media, social interaction, and local activation. The naoo platform delivers a unique user experience through personalized content, gamification, and a points-and-rewards system, while enabling merchants to create individualized offers and incentivize visits through naoo points. The company is listed on the Dusseldorf Stock Exchange (ticker: NAO, ISIN: CH1323306329) and employs 41 people across the group. For more information, view the original release on NewMediaWire.
