Rich M. Smith Growth Studio, a Philadelphia-area Operator Accelerator, has announced the launch of its new Revenue Architecture Assessment program, a four-week growth analysis designed specifically for founder-led B2B companies. The program promises a clear, evidence-based understanding of business strengths and weaknesses, along with specific actions to take over the next 90 days, all at a fraction of the cost and time of traditional consulting services.
Unlike traditional strategy consultations that often end with a presentation and no follow-up, the Revenue Architecture Assessment is a structured, repeatable process that moves from discovery to recommendations. The program delivers findings suitable for board presentations and a detailed 90-day implementation plan within just four weeks, all for under $15,000. This offers unprecedented value compared to consulting firms that typically charge between $25,000 and $75,000 and take more than 12 weeks to deliver results.
The program follows a structured four-week schedule with specific deliverables each week. In the first week, the firm conducts interviews with executive stakeholders, surveys internal staff, and reviews relevant materials. The second week is dedicated to analysis, synthesizing all data collected. The third week involves compiling the comprehensive Revenue Architecture Assessment report, which includes an Executive Summary outlining strengths and gaps, a Marketing Assessment Scorecard, a Go-to-Market Gap Analysis, a Competitive Analysis, an assessment of the team and operating plan, results from internal surveys highlighting key divergences, and detailed strategic recommendations with a 90-day implementation roadmap. In the fourth and final week, Founder Rich Smith presents the findings in a live two-hour session with the CEO and senior leadership team.
Rich Smith brings more than 30 years of C-suite marketing leadership to the firm, with a track record that includes multiple nine-figure outcomes. As CMO of Ditech Financial, he helped grow loan production from zero to nearly $25 billion annualized. At Jornaya, his positioning and growth strategy supported a nine-figure acquisition by Verisk Analytics. At Advantage Behavioral Health, his early work contributed to a nine-figure acquisition. Additional executive leadership includes CMO tenures at PenFed Credit Union, AIG Bank, and Recovery Centers of America, as well as the launch of the first Platinum Mastercard and Visa in the United States at MBNA.
"I've spent more than 30 years as a CMO — at companies doing $2 billion in revenue and companies doing $2 million. The pattern I see over and over again is founders working incredibly hard inside a revenue system that is fundamentally broken," Smith said. "They don't have a growth problem. They need answers first, not a consultant or an agency."
For B2B leaders, the implications are significant. The program offers a faster, more affordable path to diagnosing revenue system issues and implementing actionable strategies. By focusing on evidence-based analysis and a concrete implementation plan, it aims to help founder-led companies scale beyond founder dependence. The program is available immediately, and more information can be found at richmsmith.com.
