MIAMI — Award-winning media personality Mayte Prida and acclaimed restaurateur Ghassan Nassar have announced the launch of their travel YouTube series, “Mayte & Ghassan: Sliving at 60.” The show follows the duo as they explore global destinations, celebrate diverse cultures, and inspire audiences to embrace life with joy, curiosity, and style — especially after 60.
According to the announcement, the series is a vibrant travel-focused program that invites viewers to explore the world through the lens of curiosity, connection, and fearless living. The series encourages audiences to embrace life fully, explore boldly, and redefine what it means to thrive at 60 and beyond.
Mayte Prida brings extensive media expertise to the series, with a background in television, journalism, and public speaking. She is known as a bestselling author, international health advocate, and host across major Spanish-language networks. Her on-camera charisma and storytelling talent are expected to elevate each destination the pair visits.
“I’ve decided that 60 is the new fabulous — and I’m Sliving proof! If there’s a passport stamp, a great meal, a spiritual ceremony, or a reason to dance, you can bet Ghassan and I are already on our way,” Prida said in the announcement.
Ghassan Nassar, a seasoned restaurateur, chef, and entrepreneur, joins Prida in the series. His culinary ventures have earned him a respected reputation in the food and dining world, and his passion for global flavors, local traditions, and authentic cultural experiences adds depth and perspective to each episode.
“If there’s good food, good company, and a good adventure, I’m in — and with Mayte around, I never know whether I’m getting all three or being dragged into something wild. Either way, I’m Sliving!” Nassar said.
Together, Prida and Nassar deliver a refreshing, uplifting, and stylish take on travel, proving that turning 60 is not a limit but a launchpad. The series targets a demographic often overlooked in travel and lifestyle media, potentially opening new opportunities for brands and advertisers seeking to reach active older consumers.
For business and technology leaders, the series highlights a growing market segment: the 60+ population, which is increasingly digital-savvy and eager for content that reflects their interests. The use of YouTube as a platform underscores the shift toward direct-to-consumer video content, bypassing traditional media channels.
New episodes of “Mayte & Ghassan: Sliving at 60” are available on their official YouTube channel, with fresh adventures released regularly. The series could serve as a case study for content creators and marketers aiming to engage this demographic with authentic, aspirational storytelling.
