Novum Studio, the company behind the Gen Z social app Frog, announced it has raised a new round of funding to launch Ahoy Project, an AI-native enterprise communication and collaboration platform. Internal testing is scheduled for July 2026. The platform is positioned as the infrastructure for AI-native enterprise transformation, delivered as an end-to-end tailored solution rather than a standalone software subscription.
Ahoy Project is designed as a conversation-driven, AI-native collaboration layer that captures context from daily communication to build a searchable enterprise knowledge base and support workflow coordination. Core capabilities include conversation-based knowledge organization, AI-assisted collaboration, and workflow support integrated directly into team communication. According to the company, because the platform sits at the layer where work is discussed and decided, it can serve as the foundation for a broader AI-native operating model, with Novum Studio designing and delivering the surrounding transformation solution for each enterprise client.
The launch expands Novum Studio beyond Frog, its Gen Z consumer social app that has reached more than 20 million users across the U.S. and Europe. Frog gained traction among younger users through spontaneous, real-time sharing designed around authenticity and low-pressure interaction. The company said its experience building large-scale social spaces—where millions of people communicate, form groups, and coordinate in real time—directly informs its approach to enterprise collaboration.
Novum Studio was founded by Anna Danyi, a graduate of the London School of Economics and Political Science (LSE) who began her career in consulting and technology. Before founding Novum Studio, she built multiple consumer applications and exited through an acquisition. In 2025, Forbes China recognized her among the Top 100 most influential global Chinese figures in AI digital products area.
“We spent years understanding how millions of users communicate online,” Anna Danyi said. “In the AI era, communication itself is becoming intelligent. We believe the next generation of platforms will not only connect people—they will understand workflows, collaboration, and organizational behavior.”
The new funding will support the launch and international expansion of the enterprise business as artificial intelligence reshapes how organizations communicate, collaborate, and operate. Novum Studio said its expansion reflects a broader shift across the technology industry: as AI becomes embedded in digital products, the next stage will center less on feeds and more on intelligent systems that understand communication and coordination.
Modern organizations face growing challenges as critical knowledge, decisions, and workflows become fragmented across chats, meetings, and disconnected tools. Ahoy Project addresses this by providing a unified, AI-native platform that captures context and enables intelligent workflow support. For business leaders, this represents a potential shift from fragmented productivity tools to an integrated system that understands organizational behavior and can drive AI-native transformation.
