PowerNIL and 1 of 1 Agency have entered into an agreement to collaborate in the representation of elite high school football prospects and current collegiate football players for participation in power conference/G6 football at the NCAA Division 1 level. The partnership, announced on July 21, 2026, aims to combine resources and expertise to offer athletes a full suite of services, including recruiting and NCAA transfer portal guidance, as well as contract negotiations and review with a focus on revenue sharing and NIL via collectives and associated entities.
Under the agreement, 1 of 1 Agency will handle representation for football athletes who have the opportunity to play in the NFL, while PowerNIL will continue to service athletes in other sports, with a focus on basketball. This collaboration is expected to strengthen both firms' positions in the rapidly evolving landscape of college athletics, where NIL opportunities and revenue sharing are becoming increasingly critical.
“The opportunity to work collectively with Andy Simms and his expert team at 1 of 1 and to share resources and information, will strengthen the position of PowerNIL as a top option for elite football athletes looking for professional representation to secure their best opportunity with confidence in the process and for a full service of resources to best build a foundation for their future,” said Ken S. Feinberg, President of PowerNIL.
Andy Simms, President of 1 of 1 Agency, echoed that sentiment: “Partnering with PowerNIL and their established yet growing NIL business will strengthen our resources and growth in this new era of college football. It's always exciting to associate with experienced and well respected agency to bolster our current services further.”
PowerNIL is a sports marketing agency providing management, contract negotiations, and name, image & likeness (“NIL”) services to high school and collegiate athletes for NIL deals involving college revenue sharing and brand deals, NCAA transfer portal and recruiting guidance, speaking engagements, 3rd party endorsements, and other promotional related transactions. More information is available at PowerNIL.
1 of 1 Agency, started in 1997, ranks in the top tier of NFL representation firms with 60 current NFL Clients and a formidable NIL presence. The services will extend to selective NFL representation. Visit 1 of 1 Agency for more details.
This partnership highlights the growing importance of specialized representation in college sports, where athletes must navigate complex rules around NIL, the transfer portal, and potential professional careers. For business and technology leaders, this move signals a consolidation trend in athlete representation, as agencies seek to offer end-to-end services from high school through the NFL. The collaboration could set a precedent for how agencies structure their offerings in an era where college athletes have unprecedented earning potential and mobility.
For athletes, this means access to combined expertise in both NIL deals and NFL contract negotiations, potentially leading to better outcomes. The deal also underscores the value of strategic partnerships in scaling services and resources, a lesson applicable across industries.
