The Builder Market, a platform connecting homeowners with over 2 million professionals across all 50 states, has announced a strategic partnership with CI Web Group, a digital marketing agency specializing in home services. The collaboration aims to help contractors grow their businesses sustainably by providing access to marketing tools and training that were previously available only to larger companies.
The partnership addresses a persistent challenge in the home services industry: skilled contractors often lack the time, resources, or expertise to market themselves effectively, while homeowners struggle to find trustworthy professionals. Jennifer Bagley, CEO of CI Web Group, stated, 'Most contractors are exceptional at their craft but don't have a dedicated marketing team. We're not just generating leads—we're building a complete system that handles visibility, credibility, and conversion.'
Contractors on The Builder Market platform will gain access to business training, enhanced profile visibility, and marketing resources that previously required significant investment. The initiative is supported by the JustStartAI.io community, which helps trades professionals adopt AI tools practical for their businesses. Brett Taylor, Founder of The Builder Market, noted, 'The best contractors shouldn't have to choose between doing great work and growing their business. This partnership ensures that the professionals homeowners find on our platform aren't just skilled—they're also equipped to communicate clearly, respond quickly, and deliver the modern service experience today's homeowners expect.'
The partnership arrives at a significant moment for the industry. AI is fundamentally changing how homeowners find and hire professionals. Unlike traditional pay-to-play platforms where visibility goes to the highest bidder, AI-driven recommendations prioritize quality, relevance, and responsiveness. Through this partnership, CI Web Group provides contractors with the marketing expertise needed to stand out in an environment where quality carries more weight than advertising budget.
Starting in Q2 2026, the collaboration will roll out live training workshops focused on AI tools and digital marketing fundamentals for trades businesses, priority visibility features that help qualified contractors stand out to homeowners searching in their area, a digital marketing resource library with on-demand training, templates, and implementation guides, and a Business Training Portal launching in phases throughout 2026, covering everything from estimating to customer communication. These tools and training resources are intended to help contractors build a stronger online presence and connect with more qualified homeowners.
The Builder Market is a communications platform helping homeowners discover, connect with, and hire trusted home service professionals nationwide. With a network of more than 2 million professionals across all 50 states, The Builder Market is helping modernize how homeowners and contractors connect in an AI-driven world. Learn more at thebuildermarket.com. CI Web Group is a digital marketing agency built for contractors, with more than 1,000 home service businesses supported, over 600 AI agents deployed, and a sophisticated MCP Cortex AI platform. Learn more at ciwebgroup.com.
