The Supervisory Board of tonies SE, the globally leading interactive audio platform for children, has extended Tobias Wann’s mandate as Chief Executive Officer through the end of 2029. Wann took office on 1 January 2024, succeeding the company's founders, and has since driven a period of record profitable growth and strategic evolution as tonies scaled internationally.
Under Wann’s leadership, tonies increased group revenue from EUR 361 million in fiscal year 2023 to EUR 630 million in fiscal year 2025, while more than doubling the adjusted EBITDA margin from 4.0% to 8.6%. The period was defined by the launch of Toniebox 2, the most significant product innovation in the company’s history, and by rapid global expansion, with international revenues now making up two-thirds of total sales. Milestone achievements include growing North America into tonies’ biggest market, a highly successful launch and expansion in Australia and New Zealand, and the company’s promotion to the SDAX segment of the Frankfurt Stock Exchange in December 2025.
Christian Bailly, Chairman of the Supervisory Board, stated: “In less than two and a half years, Tobias Wann has led tonies’ evolution from category creator to global champion. His ability to set clear priorities, build a scalable organisation, and assemble the right team has produced outstanding results – all delivered in the midst of a volatile macro environment. Toniebox 2 opened tonies’ next era of product innovation and we are convinced that Tobias is the right leader for that chapter.”
Tobias Wann commented: “The past two and a half years were about building an ecosystem to pursue tonies’ strategic opportunity at scale. Now, we are focused on evolving tonies into a global icon, with ambition and commitment. The need we meet – a way for children to explore, play and grow independently – is only getting more important, and we are better positioned than ever to grow and lead the category our founders created.”
For the fiscal year 2026, tonies expects group revenue growth of more than 20% (in constant currency) to EUR 760 million, North America revenue growth of more than 30% (cc), and an adjusted EBITDA margin of 9 to 11%. The company will hold its first Capital Markets Day at London’s Science Museum on Thursday, June 18. Investors are welcome to attend in-person or virtually.
Since Wann’s tenure began, tonies expanded its Management Board with the appointments of Ginny McCormick (Chief Experience Officer), Christoph Frehsee (Chief Revenue Officer), and Hansjorg Muller (Chief Financial Officer). The company’s growth trajectory underscores the importance of leadership continuity in scaling a global brand. For business and technology leaders, the extension signals tonies’ commitment to long-term strategic planning and its confidence in sustaining momentum in the competitive children’s audio market.
tonies, founded in Germany in 2014, has sold around 12.2 million Tonieboxes and over 165 million Tonies worldwide. The platform offers a portfolio of around 1,500 Tonies figurines and about 20 Tonieplay games, with content from partners including Disney, Warner Bros., and NBC Universal. The extension of Wann’s contract until 2029 provides stability as the company pursues its vision of becoming a global icon in screen-free children’s entertainment.
