Miami-based Twin Minds Media, an integrated PR and communications agency specializing in the Hispanic market, announced on September 3, 2026, the expansion of its services into five divisions. The move is designed to provide brands with a comprehensive approach to connecting with Hispanic audiences through culture, storytelling, media, and experiences. The agency, founded in 2015, leverages its decade-long expertise in public relations, influencer marketing, and content development, now adding social media marketing, audio and video production, podcasting, experiential marketing, and event strategy to its portfolio.
Under the new structure, Twin Minds Media operates across five distinct divisions: TMM PR focuses on Hispanic public relations, media relations, thought leadership, and strategic communications. TMM Influencers handles influencer marketing strategies and campaigns rooted in cultural relevance. TMM Social manages social media strategy, content creation, and community engagement. TMM Studios produces video, audio, and podcast content, ranging from branded content to original media. TMM Experiences designs in-real-life (IRL) events, activations, and brand experiences to bring audiences and brands together. Together, these divisions create an integrated offering grounded in Hispanic cultural intelligence, enabling brands to move beyond traditional marketing and forge more meaningful connections with the Hispanic community.
The expansion comes as the U.S. Hispanic media landscape evolves into a more fragmented yet influential ecosystem of traditional outlets, social platforms, creators, and podcasts. Hispanic consumers are a key force in social media culture, and podcast listenership continues to grow, presenting brands with more opportunities to reach audiences across a wider range of platforms and formats. This shift underscores the need for a holistic approach to marketing, as Hispanic audiences engage with brands through multiple touchpoints simultaneously.
Yaneiza Echezarraga, cofounder and partner at Twin Minds Media, emphasized the importance of this evolution: “Hispanic audiences don’t experience brands through isolated channels. Culture happens across conversations, creators, communities, live experiences, and media. Our expansion allows us to bring those touchpoints together so brands can engage Hispanic audiences in more meaningful and authentic ways.”
The implications for the industry are significant. As brands increasingly recognize the purchasing power and cultural influence of Hispanic consumers, the demand for specialized agencies that understand the nuances of this demographic is rising. Twin Minds Media’s integrated model could set a precedent for how agencies structure their offerings to meet the complex needs of multicultural marketing. By providing services across PR, influencer marketing, social media, media production, and live events, the agency positions itself as a one-stop shop for brands seeking to build lasting relationships with Hispanic audiences.
Furthermore, the expansion reflects broader trends in the marketing industry, where the lines between traditional PR, advertising, and experiential marketing are blurring. Brands are seeking partners that can navigate the diverse media landscape and create cohesive campaigns that resonate on a cultural level. Twin Minds Media’s move may inspire other agencies to adopt similar integrated approaches to remain competitive in an increasingly fragmented media environment.
The agency also publishes Hispanic Marketing Brief, a weekly newsletter covering Hispanic marketing, media, creators, and industry trends, further establishing its thought leadership in the space. As the Hispanic market continues to grow in influence, Twin Minds Media’s expanded capabilities could help brands tap into this dynamic audience more effectively, driving engagement and loyalty through culturally relevant storytelling and experiences.
