Woodbridge Pacific Group (WPG), a privately held developer and homebuilder, has released insights into what motivates shoppers to become buyers, drawing from customer experiences across its communities in California and Idaho. The company emphasizes that while practical needs such as more space or a better location are common drivers, intangibles like peace of mind and builder reputation play a critical role in the decision.
According to WPG President Todd Cunningham, the company focuses on building high-quality homes in high-quality neighborhoods while maintaining a smooth purchasing process. “We also pay attention to variables our buyers need to address before they make the new-home investment,” Cunningham said. This approach resonates with a diverse range of buyers, including families, empty nesters, and singles.
For a Bakersfield family with growing children, the need for more space prompted a search for a home that would suit future needs. After touring WPG’s model homes, they found everything they wanted in a home, neighborhood, and community, and were impressed by the quality extras and the company’s solid reputation.
Empty nesters relocating from Rancho Santa Fe to WPG’s Monterra in La Quinta sought less traffic, less density, and more sun. They appreciated the home’s generous yet manageable size, fresh design, and guest spaces like a casita for visiting children and grandchildren. The husband noted that everyone in the community lives there by choice, reflecting a stage of life where lifestyle takes precedence over obligations.
A couple who built four custom homes previously found Monterra’s architectural detail and quality superior to their past experiences. They praised the thought behind the design and the quality of systems and finishes, calling it “extraordinary.”
In Idaho, another couple was impressed by WPG’s clean build sites and responsive communication. Their new home was ready on the promised date, and the walkthrough was thorough, with the customer service representative providing all necessary information. Even after closing, the company’s commitment to making things right stood out.
The desire for a single-story home drove a couple to Bald Eagle Point in Boise’s Treasure Valley after 38 years in a two-story family home. They appreciated the half-acre property, the area, and WPG’s reputation, which they verified through research and site visits.
A single professional at Nova in Palm Desert wanted a home he could truly love, not just settle for. He found a layout he liked, a manageable yard, and a walkable neighborhood with amenities like hiking trails and Joshua Tree National Park. The mix of local and out-of-state neighbors added to the appeal.
Another couple moving from the Bay Area praised Nova’s walkable environment and proximity to retail and dining. They expected the location to improve over time and valued guest spaces and a backyard pool for family visits.
Buyers also highlighted financial benefits. One homeowner noted that buying new saves money on repairs and updates, while a Nova buyer emphasized the win-win of an accessory dwelling unit (ADU) for rental income or aging parents. Design and finish quality were major factors for many, with options for personalization through WPG’s Design Center.
WPG communities offer nearby amenities such as parks, pools, and fitness centers. At Bald Eagle Point, The Perch includes a pool, pickleball court, and fire pits. Belcourt in Bakersfield features the Belcourt Center Club with a resort-style pool and spa, while University Park residents access The Grove with multiple pools and gathering spaces.
Financing assistance from U.S. Bank, WPG’s preferred lender, was praised by buyers for making the process smooth. Jeff Weirsma and his team helped shoppers understand their options, and customer service was highlighted as exceptional, with issues resolved promptly.
For more information, visit www.woodbridgepacific.com.
