Activate, a leader in the active gaming sector, has unveiled plans for a significant expansion across the United States through an exclusive partnership with Sounds Fun Entertainment. This collaboration aims to introduce 50 new Activate locations in 21 states, a move that will nearly double the company's current footprint and bring its innovative gaming concept to more consumers nationwide.
With 30 locations already operational in North America and 15 more under construction, Activate is on a fast track to redefine entertainment for a generation that values both physical activity and digital engagement. The expansion targets major urban centers, including Austin, Los Angeles, New York, and San Francisco, with the goal of reaching 60 locations by the end of 2025. This growth is backed by a staggering 1105% increase in the company's performance over the past three years.
The upcoming flagship location at the Mall of America, alongside new openings in Missouri, Colorado, and Florida, highlights Activate's commitment to making its unique gaming experience accessible to a broader audience. Jeremiah Sizemore, CEO of Sounds Fun Entertainment, shared his excitement about the partnership, emphasizing the joy of shared gaming experiences and the potential to reach millions more people.
Activate's success is attributed to its pioneering approach that merges physical challenges with interactive technology, attracting over 2.7 million players globally. This expansion not only offers consumers more opportunities to engage with Activate's games but also signals potential job creation in the entertainment and technology sectors. Furthermore, it reflects a broader industry trend towards immersive and interactive entertainment solutions, setting a precedent for future innovations in the space.
The implications of Activate's expansion are far-reaching, potentially inspiring similar ventures and encouraging investment in the intersection of physical activity and digital gaming. As the company grows, its impact on local entertainment markets and the broader gaming industry will be closely watched, offering insights into the viability of innovative entertainment concepts in today's economy.
