Datavault AI Inc. (NASDAQ: DVLT) has announced a collaboration with Riflessi, a premium Fifth Avenue retail destination in New York City, to deploy the company's DVHOLO holographic display platform and ADIO spatial audio technology beginning in February 2026. The partnership represents a significant step in bringing immersive technologies to physical retail spaces, specifically targeting luxury fashion and lifestyle brands.
The collaboration is designed to enable brands to sponsor immersive holographic and spatial audio experiences within high-value retail environments. These technologies will support brand storytelling, pre-sale initiatives, and measurable consumer engagement while generating new revenue opportunities through Datavault AI's data experience, valuation, and monetization framework. This approach allows brands to create memorable experiences while collecting valuable consumer interaction data.
Datavault AI's technology suite includes the Information Data Exchange, which enables Digital Twins and licensing of name, image, and likeness by securely attaching physical real-world objects to immutable metadata objects. This framework supports responsible AI with integrity while providing brands with detailed analytics and data about consumer interactions with their immersive displays. The company's cloud-based platform serves multiple industries including sports & entertainment, events & venues, biotech, education, fintech, real estate, healthcare, and energy.
The deployment at Riflessi represents a practical application of Datavault AI's Acoustic Science Division technologies, which feature WiSA, ADIO and Sumerian patented technologies and industry-first foundational spatial and multichannel wireless HD sound transmission technologies. These technologies cover audio timing, synchronization and multi-channel interference cancellation, creating seamless audio experiences to complement the holographic visual displays.
For retail leaders and technology executives, this collaboration demonstrates how physical retail spaces can evolve to incorporate Web 3.0 technologies while maintaining their premium positioning. The ability to measure consumer engagement through detailed analytics provides brands with quantifiable return on investment for their sponsorship activities. This development suggests a future where physical retail locations become hybrid spaces blending traditional commerce with immersive digital experiences.
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