As screen time reaches record highs with adults averaging over seven hours daily on screens, video creator and sales professional Greg Wasz is advocating for intentional digital storytelling to preserve memories and foster connection. More than 60% of parents express concern that family memories are being lost in endless photo rolls and forgotten files, a problem Wasz believes intentional video creation can address.
Wasz argues that while anyone can scroll through content, creating something meaningful with family forces people to slow down, be present, and remember important moments. His approach focuses on storytelling, pacing, and emotion rather than chasing viral trends or algorithms. Through his creative outlet Greg Wasz Productions and his YouTube channel, he documents family travel experiences to destinations including Italy, the Maldives, California, Disney, and St. Barts with an emphasis on stories that will remain meaningful years from now.
The timing of this message is significant as studies reveal troubling statistics about digital memory preservation. Over 80% of digital content created today is never revisited, and nearly 70% of families report rarely looking back at old photos or videos. Research indicates that active creation improves memory retention and emotional connection compared to passive consumption, supporting Wasz's advocacy for purposeful video storytelling.
Wasz emphasizes that the editing process is where stories truly come together, forcing creators to relive moments, reflect on them, and determine what actually mattered. With a background in communications and early media exposure through an internship with David Letterman, he understands storytelling power but stresses balance over perfection. He notes that consistency matters more than having fancy equipment or a massive audience, encouraging individuals to take small, personal steps toward intentional creation.
Rather than calling for platform changes, Wasz suggests practical approaches: turning family moments into short story-driven videos instead of mere clips, revisiting and editing existing footage rather than endlessly capturing new content, spending time creating instead of just consuming, and focusing on documenting experiences rather than performances. His philosophy reflects a growing shift among creators pushing back against short-form burnout and advocating for long-form, intentional content.
As digital fatigue increases, Greg Wasz's message offers a timely reminder to use technology to remember life rather than escape it, with the ultimate goal being creation of content families will actually want to watch again rather than pursuing views.
