HPA Talent has signed current World Freestyle Soccer Champion Jasmijn Janssen to an exclusive North America representation deal. The agency, a leading talent firm across sports, creators, and entertainment, will represent Janssen for brand partnerships, appearances, live events, and World Cup–cycle activations.
Janssen is widely regarded as one of the most technically gifted and creatively dynamic freestylers globally, having risen to prominence through elite competition results, international performances, and a rapidly growing digital presence. Her unique combination of precision, athleticism, and artistic expression has established her as a standout figure in both live events and branded activations worldwide.
The signing occurs at a pivotal moment as global interest in soccer content, live experiences, and creator-led activations surges ahead of the 2026 FIFA World Cup, followed by the Women's World Cup and Olympic cycles. Paris D'Jon, CEO of HPA Talent, stated that Janssen represents exactly the type of talent brands seek during this significant World Cup period, describing her as not only a reigning world champion but a true performer with international appeal.
For business leaders and technology professionals monitoring the intersection of sports, entertainment, and digital content, this development signals several important trends. The move demonstrates how talent agencies are strategically positioning themselves ahead of major global sporting events to capitalize on increased brand marketing budgets and content demand. HPA Talent's focus on World Cup–cycle activations suggests a sophisticated understanding of how major tournaments drive multi-year marketing strategies across traditional and digital platforms.
Janssen's digital presence and creator status reflect the evolving nature of sports talent representation, where traditional athletic achievement combines with content creation capabilities to create new commercial opportunities. The emphasis on North American representation specifically targets a market experiencing growing soccer interest ahead of the 2026 World Cup, which will be hosted across the United States, Canada, and Mexico.
From an industry perspective, HPA Talent continues to expand its position as the leading soccer talent booking and representation division in North America, connecting world-class athletes and creators with global brands, agencies, and major sporting events. Janssen expressed that partnering with HPA Talent represents the right next step for her career, citing the agency's understanding of freestyle soccer, the World Cup landscape, and long-term opportunity development in North America.
For booking and media inquiries regarding Jasmijn Janssen, please contact http://www.hpatalent.com.
