A2Z Cust2Mate Solutions (NASDAQ: AZ) is working to restore visibility into shopper behavior within physical retail stores through its smart cart technology. According to company CMO Yaniv Zukerman, retailers have become highly proficient at tracking transactions, pricing, and inventory but have steadily lost visibility into how shoppers actually behave inside the store. Most existing systems capture only end results, such as what was purchased and when, leaving the entire in-aisle journey largely invisible.
This disconnect creates a growing gap between how well retailers believe they understand their customers and how little they truly know about the decisions, hesitations, and trade-offs that shape each shopping trip. Zukerman points to technology as a way to close that gap by turning the shopping cart into a continuous, consent-based engagement and insight touchpoint. By capturing real-time basket activity, showing running totals, and delivering relevant offers during the trip, smart carts can reduce friction for shoppers while giving retailers a clearer view of movement, decision-making, and behavior at scale.
This visibility enables retailers to design layouts, promotions, and experiences based on how customers actually shop, rather than relying solely on aggregated transaction data after the fact. The company's flagship innovative smart cart solutions are transforming brick-and-mortar retail, bridging online and in-store shopping through interactive technology that guides and informs customers. A2Z's AI-driven smart carts personalize every in-store journey, turning routine trips into engaging, rewarding experiences.
They enable seamless in-cart scanning and payment, allowing shoppers to bypass checkout lines while receiving real-time customized offers and product recommendations. This enhanced customer experience boosts satisfaction and loyalty while helping retailers streamline operations and optimize merchandising through data-driven insights. The carts are equipped with multiple layers of security for accurate recognition and transaction integrity. Its modular, all-in-one detachable panels transform legacy shopping cart fleets into intelligent platforms that deliver a range of benefits.
The implications for retail leaders are significant as this technology addresses what Zukerman calls the "in-aisle blind spot." For an industry increasingly competing with e-commerce platforms that have sophisticated customer behavior tracking, this technology could level the playing field by providing physical retailers with the kind of granular, real-time data that has been largely exclusive to online merchants. The ability to understand shopper hesitation patterns, navigation routes, and real-time decision-making could revolutionize store layouts, promotional strategies, and inventory placement.
For business and technology leaders, this development represents a convergence of artificial intelligence, IoT, and retail operations that could significantly impact how physical retail spaces are designed and managed. The technology's modular approach to upgrading existing cart fleets suggests potential for widespread adoption without requiring complete infrastructure overhauls. As retailers seek to compete in an increasingly digital marketplace, solutions that bridge the data gap between online and offline shopping experiences will likely become increasingly valuable strategic assets.
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