The Supervisory Board of Bastei Lubbe AG, a leading independent publishing group in Germany, has appointed Tina Jurgens as the new Chief Marketing and Sales Officer. She will assume her role on November 1, 2026, succeeding Sandra Dittert, who left the company in July 2026 after six years of service.
Jurgens joins Bastei Lubbe from ZEBRALUTION Group, one of Germany’s leading digital distributors for book and audiobook publishers. Since 2024, she has served as Co-CEO, overseeing the operational side of the digital publishing and podcasts divisions, as well as technology, finance, and HR. Her career at ZEBRALUTION began in 2018 as Managing Director, where she established the new business division zebra-audio.net (now ZEBRALUTION Podcast). In 2022, she was appointed Chief Operating Officer.
Prior to ZEBRALUTION, Jurgens held various roles at prominent German media companies. After graduating with a degree in journalism and communication studies, she began her career in 2004 as a product manager at the Süddeutsche Zeitung. She later held senior positions at Axel Springer, Bayerischer Rundfunk, and BRmedia, where she specialized in marketing and licensing of audio content and developing digital business models.
Carsten Dentler, Chairman of the Supervisory Board of Bastei Lubbe AG, commented: “In Tina Jurgens, we are gaining a proven media expert who combines long-standing experience in content marketing with extensive digital expertise and an entrepreneurial drive to shape the future. She is equally familiar with the traditional book and media business and with digital business models, and is therefore ideally equipped to strategically drive forward the marketing of our content and brands. We are convinced that, together with her colleagues on the Executive Board, she will be able to provide important impetus and unlock new potential for Bastei Lubbe.”
This appointment comes at a crucial time for Bastei Lubbe, which generates annual revenues of over EUR 118 million (2025/2026 financial year). The company has been an innovation driver in the industry, successfully establishing several rapidly expanding community-driven business models. Bastei Lubbe is also a pioneer of digital media, producing thousands of audio and eBooks distributed via all digital channels.
Jurgens’ extensive experience in digital transformation and audio content is expected to be pivotal for Bastei Lubbe as it continues to expand its digital offerings and strengthen its market position. Her track record at ZEBRALUTION, where she helped build a leading digital distribution platform, aligns with Bastei Lubbe’s strategic focus on digital growth.
The outgoing Chief Marketing and Sales Officer, Sandra Dittert, was credited with playing a decisive role in the company’s positive development, contributing to its profitable growth and portfolio expansion during her six-year tenure. The Supervisory Board expressed its sincere thanks for her dedication and wished her well in her future endeavors.
Bastei Lubbe AG, headquartered in Cologne, publishes books, audiobooks, and e-books featuring high-quality popular entertainment, as well as periodical novel booklets. The company owns more than 14 imprints and has been listed in the Prime Standard of the Frankfurt Stock Exchange (WKN A1X3YY, ISIN DE000A1X3YY0) since 2013. Further information is available at [www.bastei-luebbe.de](http://www.bastei-luebbe.de) (rel="nofollow" target="_blank").
Industry observers view this leadership change as a strategic move to leverage Jurgens’ expertise in digital media and marketing to drive Bastei Lubbe’s next phase of growth. With the publishing industry undergoing rapid digitalization, her appointment signals Bastei Lubbe’s commitment to staying at the forefront of innovation and content distribution.
