Buddy, an ecommerce and brand platform for the cannabis industry, has announced expanded availability of its native Flowhub ecommerce integration. This integration enables dispensaries using Flowhub point of sale (POS) to launch a fully owned online store in approximately 24 hours, replacing typical embedded or hosted menus that render inside iframes.
According to Buddy, most dispensaries using Flowhub currently sell online through iframe-based menus. These menus are invisible to search engines, meaning the dispensary's product catalog cannot be indexed by Google or other search engines. Additionally, customer data resides on third-party domains. Buddy's integration connects directly to Flowhub's API, converting live inventory into server-rendered product, category, and brand pages on the dispensary's own website.
The integration syncs products, pricing, stock levels, and discounts from Flowhub in real time. Orders placed on the Buddy-built storefront flow back into Flowhub for fulfillment and compliance, allowing retailers to maintain their existing point-of-sale workflow while replacing only the ecommerce layer.
“Flowhub is a strong point of sale, but dispensaries have been settling for menu embeds that Google simply cannot read,” said a Buddy spokesperson. “With Buddy, a Flowhub store gets a real ecommerce website on its own domain, with every product indexed, in about a day. Retailers should not have to choose between the POS they trust and an online store that can actually rank.”
The Buddy platform includes built-in search engine optimization (SEO) features such as server-side rendering on every page, automatically generated product schema with live pricing and availability, per-location metadata and LocalBusiness schema, editable sitemaps and robots.txt, and landing page tools designed for high-intent searches. Dispensaries can also extend their Flowhub catalog to white-label iOS and Android mobile apps with push notifications and in-app checkout.
Buddy currently powers more than 300 dispensary and brand websites across the United States, with customers rating the platform 4.9 out of 5. Alongside Flowhub, the platform integrates with Dutchie, Treez, Jane, and Alpine IQ, and delivers new features to every site on the platform on a weekly basis.
Dispensaries running Flowhub can view a working version of their own store before making a commitment. Most launches are completed in approximately 24 hours from the point of connecting the POS. For more information, visit hellobuddy.app.
This announcement is significant for cannabis retailers who rely on Flowhub for their POS but have struggled to achieve online visibility due to iframe-based menus. By moving to a fully owned, SEO-friendly ecommerce site, dispensaries can improve their search rankings, potentially attracting more customers and taking control of their customer data. The integration also streamlines operations by syncing inventory and orders in real time, reducing manual errors and improving efficiency.
For the industry, Buddy's move highlights a growing trend toward integrated ecommerce solutions that respect the unique compliance and operational needs of cannabis retailers. As more states legalize cannabis, dispensaries will likely seek platforms that offer both robust POS integration and strong online presence to stay competitive.
