Denver-based Veteran Heating, Cooling, Plumbing & Electric is celebrating its first anniversary with impressive milestones: 2,132 completed jobs, 18,000 field hours logged, and a team of 69 employees. The company, founded in 2025, has grown from a single job to serving approximately 4,000 customers in the Denver metro area, earning around 350 five-star reviews. Notably, this growth was achieved without outbound sales calls, email blasts, or traditional marketing, relying instead on word-of-mouth and a customer-first approach.
Mitchell Thier, a team member, emphasized the company's philosophy: "It's a win for the customer, a win for the employee, and a win for the company - not just one of those. That culture was built in from the start, and it's the reason people who join this team don't want to leave." This sentiment is echoed by colleague Noah Zangara, who noted that having an owner who works in the field and prioritizes employees and customers equally is rare in the industry.
The company's success is also attributed to its expertise in navigating rebate programs. It has secured more than $1.4 million in approved HEAR (Heat Electrification and Affordability Rebate) projects, helping Denver homeowners access Xcel Energy rebates for high-efficiency HVAC and electrification upgrades. This service addresses a critical need for affordable home improvements, especially in Colorado's climate.
As it enters its second year, Veteran Heating, Cooling, Plumbing & Electric is actively pursuing licensing and permitting for expansion into Dallas/Fort Worth, with Wisconsin also under consideration. The company is in the early stages of a capital raise to fund geographic growth, signaling its ambition to replicate its Denver success in new markets.
The company's growth is particularly notable in the HVAC industry, which often experiences seasonal slowdowns. By avoiding the typical shoulder-season downturn, Veteran Heating, Cooling, Plumbing & Electric has maintained steady demand, with work booked weeks or months in advance. This achievement underscores the effectiveness of its business model, which prioritizes accountability and community engagement over high-pressure sales tactics.
For industry leaders, this story highlights the potential of a customer-centric approach and the importance of leveraging rebate programs to drive adoption of energy-efficient technologies. It also demonstrates that rapid growth is possible without aggressive marketing, provided the service quality and employee culture are strong. As the company expands, it will serve as a case study in sustainable growth for home services firms.
Learn more about Veteran Heating, Cooling, Plumbing & Electric at servicebyveteran.com.
