FG Brands, a self-care and wellness platform, announced the national rebrand of its LA Bikini franchise to Bare&Sol, effective June 1. The move marks a strategic shift to position Bare&Sol as a leading beauty and wellness franchise opportunity, focusing exclusively on expert hair removal using sugaring and airbrush spray tanning services. The rebrand includes a new identity, expanded service offerings, and an enhanced digital presence, reflecting years of growth and positive guest feedback.
According to Jan Zalud, CEO of FG Brands, the rebrand addresses a gap in the market. “When we acquired LA Bikini, we identified an opportunity to deliver a better consumer experience than traditional waxing salons,” Zalud said. “Based on consumer feedback and demand, we feel like the timing is right to challenge the traditional waxing salon experience and turn it into something much cooler, built for today’s discerning consumers.” The company has performed over one million Brazilian sugaring wax services, perfecting its technique and combining it with professional airbrush tanning to create what it calls the only membership-driven franchise model focused on these specific services.
Bare&Sol’s core service, sugaring, uses an all-natural sugar paste free of harsh chemicals found in traditional waxing. Airbrush spray tanning, available at select locations, is UV-free and applied by trained estheticians for customized results. This combination positions Bare&Sol as a full-service skin-wellness destination, targeting Millennial and Gen Z consumers who are increasingly ingredient-conscious and seek elevated, non-transactional experiences. The rebranded studios feature a reimagined design with clean lines, warm textures, and a calming aesthetic, moving away from the traditional clinical feel associated with hair removal.
The franchise model offers two distinct revenue streams—membership-driven hair removal and spray tanning—which the company believes provides strong unit-level economics for franchise owners. FG Brands, which also owns Facial Collective, operates a co-located business model designed to maximize efficiency and guest experience. For more information about memberships or to book appointments, visit https://bareandsol.skin. Prospective franchisees can learn more at https://fgbrands.co.
The rebrand comes at a time when beauty consumers are demanding more natural, personalized services. By challenging the status quo of traditional waxing salons, Bare&Sol aims to capitalize on this trend and set a new standard in the industry. For industry leaders, the move highlights the growing importance of ingredient transparency and membership models in the beauty and wellness franchise space.
