ICON Smile Studios, a Hampton Roads specialty dental group founded by Dr. Yugal Behl and Dr. Monika Madan, has opened two flagship multidisciplinary campuses in Virginia Beach and Norfolk, representing the organization's most significant expansion to date. The new locations, at 125 Independence Boulevard in Virginia Beach and 155 Kingsley Lane in Norfolk, consolidate the group's specialty brands—Behl Orthodontics, Madan Periodontics & Implant Dentistry, and ICON Pediatric Dentistry—along with oral and maxillofacial surgery and sedation dentistry, all under one roof. This integrated model aims to provide patients of all ages with coordinated, specialist-level care without the need for referrals across multiple offices, reflecting a broader industry shift toward multidisciplinary practices that enhance patient experience and clinical outcomes.
Dr. Yugal Behl, founder of Behl Orthodontics and co-founder of ICON Smile Studios, emphasized the vision behind the expansion: "For more than 20 years, my goal has been to bring specialist-level orthodontic and dental care to every family in Hampton Roads, no matter their zip code. These flagship campuses are the clearest expression yet of that vision—bringing together the specialties families need most, under one roof, in one visit." The organization's orthodontic heritage dates back to 1960 with Fulton Orthodontics, followed by Albinder Orthodontics in 1970, both of which have been integrated into the Behl Orthodontics network, which now includes seven locations across Virginia Beach, Chesapeake, Suffolk, Hampton, and Yorktown.
Dr. Behl's credentials include a dental degree, advanced postdoctoral training at Boston University, and a Doctor of Science in Oral Biology, along with specialty certification in orthodontics. He is also a Diamond Invisalign provider, recognized among the top in the country. In 2026, he completed an Executive MBA at William & Mary's Raymond A. Mason School of Business, strengthening his leadership as the organization scales.
Co-founder Dr. Monika Madan, a periodontist and implant specialist, highlighted the collaborative benefits: "Patients shouldn't have to navigate five different offices to get the care their smile needs. When our specialists can collaborate under one roof, patients get better outcomes and a far less stressful experience—and that's exactly what these new flagships are built for." The integrated approach is designed to improve coordination among specialists, leading to more comprehensive treatment plans and better patient satisfaction.
The flagship openings are the first phase of a multi-year expansion plan. ICON Smile Studios intends to open a location in Hampton in 2027, followed by Williamsburg in 2028, extending its integrated model to more communities. Dr. Behl noted, "The next 60 years are about honoring the past while investing in the future. That means developing exceptional leaders, advancing specialty dentistry, and continuing to serve generations of Hampton Roads families—the same way Fulton Orthodontics and Albinder Orthodontics did for us."
The expansion comes at a time when the dental industry is increasingly adopting multidisciplinary care models to meet patient demands for convenience and comprehensive treatment. By consolidating services, ICON Smile Studios aims to reduce the fragmentation often seen in specialty dental care, potentially setting a precedent for other practices in the region. Patients in Virginia Beach and Norfolk now have access to a full spectrum of dental specialties in a single visit, which could streamline treatment timelines and improve overall oral health outcomes.
For more information about ICON Smile Studios and its services, visit iconsmilestudios.com.
