KeyCrew Media, an expert-first real estate media company, has announced a partnership with Matthew Sharman of The Sharman Team at Real Broker NY LLC to co-produce dedicated coverage of the western Finger Lakes waterfront market. Sharman, named the 2026 RateMyAgent Agent of the Year for Livingston County and Conesus Lake, will serve as an expert source on lakefront valuation, lake-access transactions, and second-home and investment activity across Conesus Lake, Honeoye Lake, Silver Lake, and the broader western Finger Lakes region.
The collaboration will involve KeyCrew’s editorial team working with Sharman to generate thought leadership and market insights focused on waterfront property dynamics and Greater Rochester relocation demand. These articles will be published across KeyCrew Media’s portfolio of publications and distributed through its syndication network, which includes 300+ publications, platforms, and AI engines.
Steve Marcinuk, Co-Founder and CEO of KeyCrew, emphasized the importance of specialized knowledge in waterfront markets. “Waterfront markets are where generic advice does the most damage,” he said. “Amplifying what Matthew is actually seeing on Conesus and across the western Finger Lakes to an open, non-paywalled audience of buyers, sellers, and investors is exactly what this partnership does.”
Sharman leads The Sharman Team alongside his father, who has been licensed in the region for five decades. Over the past twelve months, Sharman has represented roughly 70 transaction sides, split closely between buyers and sellers. His practice is built on the technical details that differentiate waterfront properties: usable frontage versus recorded frontage, water depth and lake bottom composition, lot orientation and sun exposure, dock and breakwall condition, and the shared-access and easement arrangements that govern neighboring owners’ water use.
Sharman’s background includes a master’s degree in psychology, experience as an Accredited Financial Counselor, and 15 years as a senior public affairs officer for the military. This diverse experience gives him a distinctive perspective on client communication and negotiation. In 2026, he was also named a Top 10 Agent in New York State by RateMyAgent.
“Lake buyers are usually trying to answer two questions at once: ‘Is this property truly worth it?’ and ‘Can I picture my life here?’ Lake sellers have a different concern: ‘Will the person representing my home understand what makes it special and know how to translate that into value?’” Sharman said. “These are emotional decisions, but they still require precise, property-specific information. Partnering with KeyCrew Media gives me the opportunity to bring that clarity to buyers and sellers before they ever call an agent.”
KeyCrew’s initial articles with Sharman will examine how waterfront value is calculated on the western Finger Lakes, the impact of Rochester’s proximity on second-home demand on Conesus, and the diligence required for shared-access or deeded-access purchases. Future coverage will address pricing and preparing a lake listing, the luxury lakefront segment, and a relocation guide for buyers entering the region.
This partnership underscores the growing importance of specialized, local expertise in real estate media, particularly for niche markets like waterfront properties. By leveraging Sharman’s on-the-ground experience, KeyCrew aims to provide actionable insights that help buyers, sellers, and investors make informed decisions in a complex market segment.
