LOS ANGELES — Sunlight Media LLC, a web design and digital marketing agency operating since 2011, has announced the launch of dedicated dental marketing services tailored to practices across Los Angeles County. The new service line leverages the agency's extensive healthcare web development experience to address the unique needs of dental practices, including website design and development, local SEO, Google Business Profile management, paid search, and website accessibility compliance.
According to the agency, its background in building and maintaining websites for healthcare organizations—such as medical device suppliers, behavioral health providers, healthcare nonprofits, and academic medical institutions including USC and UCLA—provides a strong foundation for serving dental practices. These practices face similar challenges in areas like patient privacy, accessible patient-facing documents, and local search visibility.
"Dental practices compete in one of the most local markets there is," said Angelo Frisina, founder and CEO of Sunlight Media. "A patient searching for a dentist is almost always searching within a few miles of where they live or work. That makes local search visibility and a fast, accessible website far more valuable to a practice than a broad national marketing strategy."
Frisina highlighted that website accessibility is often overlooked by dental practices. "Practices publish patient forms, privacy notices, and post-operative instructions as PDFs, and those documents are frequently unreadable to patients using assistive technology. It is a straightforward thing to check and fix, and most practices have never looked," he said.
The new dental marketing services include custom website design and development on WordPress, local SEO and Google Business Profile optimization, Google Ads and paid search campaign management, WCAG 2.1 AA accessibility review and remediation, and content development for practice websites. These services aim to help dental practices improve their online presence and attract more patients locally.
For the dental industry, this announcement underscores the growing importance of digital marketing in patient acquisition. With more patients using online search to find nearby providers, practices that invest in local SEO and user-friendly websites are better positioned to compete. The emphasis on accessibility also highlights a broader trend in healthcare marketing, where compliance with standards like WCAG is becoming a critical factor in reaching all patients, including those with disabilities.
Sunlight Media operates from two Los Angeles offices, in the Downtown Arts District and Santa Monica, and serves practices throughout the Los Angeles metropolitan area. Practices interested in the new services can request a consultation at https://sunlightmedia.org/services/dental-marketing-agency-los-angeles or by calling 323.868.3581.
Sunlight Media LLC was founded in Los Angeles in 2011 by Angelo Frisina. The agency provides custom website design and development, mobile app development, search engine optimization, and paid search management for businesses across the city. For more information, visit https://sunlightmedia.org/.
