NEW YORK, NY — tZERO Group, Inc., a leader in blockchain-based financial infrastructure, announced that the digital asset security issued by Zion Peaks, Inc., a wholly owned subsidiary of Bed Bath & Beyond, Inc. (NYSE: BBBY) — the buybuy BABY® Intellectual Property Token — is now accepting orders on the tZERO Securities Alternative Trading System (ATS), with trading expected to commence on August 12, 2026.
The security, known as the “BABY” Digital Token, is linked to certain intellectual property associated with the buybuy BABY brand. It was initially offered through a Regulation Crowdfunding (Reg CF) primary issuance conducted exclusively on the tZERO platform in 2025. With the commencement of secondary trading, eligible investors will be able to transact the security on tZERO’s regulated marketplace, providing an avenue for liquidity and price discovery following the completion of the primary offering.
The BABY Digital Token is designed to connect brand affinity with economic participation. Holders are entitled to receive an annual pro rata dividend derived from 1% of net sales from buybuyBABY.com, subject to Zion Peaks’ lawful ability to pay and declaration of the dividend.
“This transition from primary issuance to regulated secondary trading demonstrates how tokenization can support an asset throughout its lifecycle,” said Alan Konevsky, Chief Executive Officer of tZERO. “By combining capital formation, digital issuance and secondary liquidity within regulated infrastructure, tZERO enables issuers to bring new categories of investable assets to market and establish an ongoing connection with their investor communities.”
Zion Peaks is tokenizing intellectual property tied to the buybuy BABY brand through a model intended to allow token holders to share in brand-related revenues while becoming engaged customers and advocates for the brand. tZERO’s regulated infrastructure supported the BABY Digital Token’s initial capital raise and now facilitates its transition to secondary trading. The addition of the security to the tZERO Securities ATS further demonstrates the platform’s ability to support the complete lifecycle of tokenized securities and a broad range of asset types, including intellectual property-linked investments.
This development is significant for the broader tokenization industry as it showcases a successful move from primary issuance to secondary liquidity within a regulated framework. For investors, it offers a new opportunity to trade a security tied to a well-known brand, potentially providing a new way to participate in the brand's revenue. For the industry, it sets a precedent for how intellectual property can be securitized and traded, possibly opening doors for similar assets. The move also highlights the growing acceptance of digital asset securities in mainstream financial markets, as tZERO continues to bridge the gap between traditional finance and blockchain technology.
Eligible investors can learn more and access trading here.
