Lotto.com, the first online lottery platform to digitally deliver draw games and scratch tickets, announced that Keno is now available to customers in Ohio, Oregon, and Puerto Rico. This expansion follows the successful introduction of the game in Massachusetts earlier this year and is part of the company's strategy to enhance digital engagement with state lotteries. The move opens access to a high-frequency game in regions that collectively generate over $800 million in annual Keno sales, underscoring the significance of Keno beyond traditional jackpot games.
Keno offers a flexible, fast-paced alternative to conventional lottery formats, with draws occurring every 3 to 5 minutes. Players can choose how many numbers to play, how much to wager, and the duration of their game, all through a seamless digital experience on Lotto.com and its app during operational hours. Designed to complement games like Powerball and Mega Millions, Keno appeals to both new and existing lottery players, providing multiple ways to win and a dynamic gaming experience.
Thomas Metzger, CEO of Lotto.com Inc., highlighted the importance of this expansion: 'Following our successful launch in Massachusetts earlier this year, we are excited to expand our Keno portfolio across North America into Ohio, Oregon, and Puerto Rico. High frequency games like Keno represent an important evolution of our mission to modernize lottery participation while helping our lottery partners reach new and existing players through trusted digital channels.'
Customers aged 18 and older in Ohio, Oregon, and Puerto Rico can now access Keno via Lotto.com or the app, where they can conveniently order tickets and manage their play from mobile devices or computers. To celebrate the launch, Lotto.com is offering eligible new customers a one-time promotional credit of $3 toward their first Keno order. The promotion is available using code 3OFFKENO in Massachusetts, Ohio, and Oregon, and code KINO in Puerto Rico. Terms and conditions apply, including service fees, and the offer expires on December 31, 2026, at 11:59 pm EST. For more details, customers can visit Lotto.com.
This expansion is a strategic move for Lotto.com, which aims to increase digital lottery participation and support state lotteries in generating funds for public services. As a lottery courier, Lotto.com enables player participation in U.S. state lotteries, helping to contribute incremental funds to programs in education, parks, emergency responders, veterans' health, and other important services. The company has over 4 million customers and has created 12 millionaires through state-run games, including a record $3 million scratch ticket win in Colorado.
The introduction of Keno in these new markets is likely to impact the lottery industry by driving more frequent engagement, as Keno's fast-paced nature encourages higher play frequency. For business leaders, this could signal a broader trend toward digitalization in the lottery sector, where convenience and accessibility are key to attracting a younger demographic. Moreover, the expansion could serve as a model for other states considering similar digital lottery offerings, potentially increasing overall lottery revenue and funding for public initiatives.
Lotto.com is headquartered in Jersey City, New Jersey, and was the first digital platform for ordering official state lottery draw and scratch games on both mobile and web. The company is the only Better Business Bureau Accredited lottery courier service and is certified by Gaming Laboratories International (GLI) and the National Council on Problem Gambling (NCPG), highlighting its commitment to security, compliance, and responsible gaming. Lotto.com is currently available in Arizona, Arkansas, Colorado, Maine, Massachusetts, Minnesota, Nebraska, New Jersey, New York, Ohio, Oregon, and Puerto Rico, with plans to expand further.
